Micro-Location Technology Market Expected To Reach USD 49.35 Billion By 2026 | Top Key Players Cisco Systems, Aruba Networks (HP Enterprise), Humatics Corporation, Estimote

The Micro-Location Technology Market is expected to reach USD 49.35 Billion by 2026, according to a new report by Reports and Data. Micro-location technology is an advanced solution implemented by several technology providers that help in the discovery and privacy of a particular object or humans. This technology depends on other connectivity solutions so that the objects can be identified even from a distance. Location technology helps marketers to spot and get insights about their customers about the business even at aisle level. However, the limitation of geofences in marketplaces and multi-level structures is a challenge for the market. Technologies required are Wi-Fi, Bluetooth, ultrasound, and others. Micro-Location uses technology that can pinpoint your indoor location within a few feet, and that can bring several opportunities for consumer engagement.

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Companies considered and profiled in this market study

Cisco Systems, Aruba Networks (HP Enterprise), Humatics Corporation, Estimote, Ruckus Networks, Zebra Technologies, Centrak, Ubisense Group, Camco Technologies, Siemens (Agilion), Decawave, Apple, Google, Redpine Signals, Visible Assets, Gimbal (Mobile Majority), Bluvision (Hid Global Corporation), Bluecats, Sewio Networks, Kontakt.Io, Inc.

The driving factors of the market are the rising influence of asset management in various industries, the inefficiency of GPS in indoor premises, high return on expenditure, an increase in the use of location-based mobile advertisement, growing use of mobile devices, and to deliver unparalleled customer experience in retail and hospitality among others. However, other factors that may restrain the growth of the market are, security and privacy concerns and the increasing inclination of e-commerce in the retail sector.

The APAC region is forecasted to witness the highest CAGR of 19.2% during the forecast period. The demand for smart phones and mobile internet is anticipated to grow in this region in the coming years. Due to the presence of various emerging economies, this region is observing progressive developments through the enactment of micro-location solutions for proximity marketing in the infrastructural sectors and retail.

For the purpose of this study, Reports and Data have segmented the global Micro-Location Technology Market on the basis of Type, Technology, Application, End User and region:

Type Outlook (Revenue, USD Million; 2016-2026)
1. Services
2. Hardware
3. Software

End User Outlook (Revenue, USD Million; 2016-2026)
1. Healthcare
2. Retail and E-Commerce
3. Industrial
4. Transportation and Logistics
5. Others

Application Outlook (Revenue, USD Million; 2016-2026)
1. Proximity Marketing
2. Asset Management

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Technology Outlook (Revenue, USD Million; 2016-2026)
1. BLE
2. Ultra-Wideband (UWB)
3. Ultrasound
4. IR
5. Others

Regional Outlook (Revenue, USD Million; 2016-2026)
1. North America
2. Europe
3. Asia Pacific
4. Latin America
5. MEA

Further key findings from the report suggest

1. Based on type, the Micro-Location Technology Market is classified into services, software and hardware.

2. The software type segment is anticipated to grow at the highest rate of 19.1% during the forecast period.

3. There is an expanding demand for software systems that adopt performance dynamically at execution time in compliance to changes in the user's primary infrastructure, requirements, operational environments, and preferences.

4. For efficiently communicating with connected hardware components, micro-location solutions need to perform complicated and intelligent algorithms by dropping irrelevant data and taking conscious decisions and actions on behalf of human users to reduce human efforts.

5. BLE is anticipated to register the highest CAGR of 19.1% during the forecast period.

6. The high growth of this technology is due to the extensive use of BLE-based solutions in product distribution and multi-channel marketing in the retail sector.

7. BLE allows similar communication as classic Bluetooth, with the combined advantage of low cost, low power consumption, and small size.

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3. The market intelligence report derives an eight-year forecast, including historical, contemporary, and potential market prospects, projecting the estimated progress of the market.

4. It aids informed decision-making by offering an exhaustive database of the pivotal market segments and sub-segments.

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This release was published on openPR.