Feminine Hygiene Products Market Size, Share, Growth Analysis and Forecasts 2020- 2027

The Feminine hygiene products market is anticipated to obtain significant growth opportunities from rising urbanization and changes in lifestyle. There has been a rise in the percentage of working women around the globe, which is expected to drive the sales of hygiene products at a significant rate. This number has increased significantly in the developed and developing economies. In the US, women's participation in labor economics has doubled from 34% of working-age women in 1950 to ~57% in 2016.

The feminine hygiene products market is anticipated to reach US$ 36,371.54 Mn in 2027 from US$ 21,088.56 Mn in 2018. The market is expected to grow with a CAGR of 6.3% from 2019-2027.

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The global feminine hygiene products market, based on the product, has been segmented into menstrual care products and cleaning & deodorizing products. In 2018, the menstrual care products segment accounted for the largest market share in the global feminine hygiene products market by product. The presence of various manufacturers offering menstrual products in the market, coupled with the exemption of taxes on these products is expected to drive the growth of the segment at a significant rate during the forecast period.

The prices of sanitary products are significantly high in a few countries, which has led to its limited sales. For example, a survey of almost 200 poor women living in the St. Louis area revealed that nearly two out of three could not afford feminine hygiene products at least once in 2018. The unaffordability of these primary feminine hygiene products has led to an alarming concern regarding the exclusion of taxes on these products. Various countries now offer tax-free female hygiene products, through which a more extensive customer base can purchase, hence leading to significant growth of the market.

Similarly, in developing economies such as India, have also witnessed the surge in the female workforce during recent years. In India, ~26% of the companies surveyed in 2018 had hired women for Top 5 job roles in the past five years. With increased employment of women, leading to the rise in disposable income, there has been a shift in lifestyle, leading to increased use of feminine hygiene products by the working population. Moreover, reduced prices of feminine hygiene products also result in significant demand for these products worldwide, which is likely to drive the market for these products in the coming years.

Growth strategies such as product launch have been significantly witnessed in the feminine hygiene products market, which has helped the company to strengthen its customer base. For instance, in October 2019, Unicharm launched the cool sanitary napkin named 'Sofy COOL' in India. The launched product comes along with a revolutionary "Coolpad Technology," which gives a feeling of coolness for an "Irritation Free Period."

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