The Mobile & Tablet Advertising Market to See Huge Growth by 2019-2025: Coca Cola, AT&T, Google, LG, Linux Foundation

The Mobile & Tablet Advertising Market research study by HTF MI offers detailed product outlook and elaborates market review till 2025. The market Study is segmented by key regions that is accelerating the marketization. At present, the market is sharping its presence and some of the key players in the study are mobi, 4info, Accel Partners, Acer, Adfonic, AdStar, Amazon, AmbieSense, Amobee, AOL Advertising, Apple, Archos, Asus, AT&T, B&N, BBC, Bell, Best Buy, Blyk, BuzzCity, Calvin Klein, Canonical, Casio, celltick, Celtra, Chartboost, China Telecom, China Unicom, Cisco, Coca Cola, Coolpad, D2C, Dell, Electronic Arts, Elisa, Engadget, Ericsson, Euclid, Facebook, Fedora, Fiksu, Flurry, Forbes, FrontPath, Fujitsu, Garage, General Motors, Globe, Google, Greystripe, GRiD Systems Corporation, Grupo Mobi, GSMA, HasOffers, Hitachi, Home Depot, HotelTonight, HP, HTC, Huawei, Hungama Mobile, IBM, ICD, IHS Screen Digest, InMobi, Intel, Ipsos Reid, Joule, Jumptap, KDDI, KDE, Kleiner Perkins, Lady Gaga, Lenovo, Levono, LG, Linux Foundation, etc. The study is a perfect mix of qualitative and quantitative Market data collected and validated majorly through primary data and secondary sources.

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Mobile advertising refers to a form of advertising via mobile phones or other mobile devices such as tablets. Although many view mobile advertising as sub-segment of online advertising, its scope is far greater with over 7 Billion mobile subscriptions worldwide.
Mobile advertising promises to drive revenue generation opportunities for App developers, advertising networks, mobile platform providers and Mobile Network Operators (MNOs) alike. Currently in its early years, the market accounts for nearly $17 Billion in annual revenue.
The growing penetration of smartphones and tablets has further extended the addressable market for mobile advertising as users spend an increasing amount of their time with these devices. By the end of 2020, tablet based advertising campaigns alone will generate more than $27 Billion in global revenue, following a CAGR of nearly 30% between 2013 and 2020.
This report provides an in-depth assessment of the global mobile & tablet advertising market. In addition to covering the business case, the market drivers, the challenges, the industry's roadmap, the ecosystem, key player profiles & strategies and key industry developments, the report also presents comprehensive forecasts for the mobile & advertising market from 2013 till 2020, including an individual assessment of 2 device form factor submarkets, 9 application & media submarkets, and 25 country submarkets.
Tablet and Smartphone shipment forecasts (by OS platform, vendor and region) are also presented in the report due to their profound impact on the size of the mobile & tablet advertising market. Historical figures from 2010, 2011 and 2012 accompany the forecasts.

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Competitive Analysis:
The major players are focusing highly on innovation in technologies to improve efficiency level. The industry growth outlook is captured by ensuring ongoing process improvements of players and optimal investment strategies. Company profile section of players such as mobi, 4info, Accel Partners, Acer, Adfonic, AdStar, Amazon, AmbieSense, Amobee, AOL Advertising, Apple, Archos, Asus, AT&T, B&N, BBC, Bell, Best Buy, Blyk, BuzzCity, Calvin Klein, Canonical, Casio, celltick, Celtra, Chartboost, China Telecom, China Unicom, Cisco, Coca Cola, Coolpad, D2C, Dell, Electronic Arts, Elisa, Engadget, Ericsson, Euclid, Facebook, Fedora, Fiksu, Flurry, Forbes, FrontPath, Fujitsu, Garage, General Motors, Globe, Google, Greystripe, GRiD Systems Corporation, Grupo Mobi, GSMA, HasOffers, Hitachi, Home Depot, HotelTonight, HP, HTC, Huawei, Hungama Mobile, IBM, ICD, IHS Screen Digest, InMobi, Intel, Ipsos Reid, Joule, Jumptap, KDDI, KDE, Kleiner Perkins, Lady Gaga, Lenovo, Levono, LG, Linux Foundation includes its relevant information like name, subsidiaries, website, headquarters, market rank, gain/drop in market position, historical background or growth commentary and top 3 closest competitors by Market capitalization / revenue along with contact information. Each company's revenue figures, Y-o-Y growth rate and gross & operating margin is provided in easy to understand tabular format for past 5 years and a separate section on recent development like mergers & acquisition, patent approval and new launch etc.

Market Segments: The The Mobile & Tablet Advertising Market has been divided into type, application, and region.

Topics Covered:
The report covers the following topics:
o Mobile & tablet advertising business models: Ad types, physical Ad dimensions, supporting technologies and revenue generation models
o Key market sectors for mobile & tablet advertising and their evolution
o Market drivers and challenges for the mobile & tablet advertising market
o A detailed assessment of the emergent tablet advertising submarket and its growth potential
o Key developments in the industry
o Profiles and strategies of key players in the mobile & tablet advertising market
o Global and regional market forecasts:
o Mobile & Tablet Advertising Revenue Forecasts: 2010 - 2020
- Submarket revenue forecasts are categorized in 2 device form factor categories:
Mobile Phone
Tablet
- Submarket revenue forecasts are categorized in 9 application & media categories:
Media Alerts
Mobile Browsing (Display, Search)
Mobile Applications
Mobile Games
Mobile Music
Mobile Social Networking
Mobile TV (Broadcast, Unicast & One-off)
Mobile Video (One-off, Subscription Based)
Text Alerts

Region Covered:
o North America (USA & Canada) {Market Revenue (USD Billion), Growth Analysis (%) and Opportunity Analysis}
o South Central & Latin America (Brazil, Argentina, Mexico & Rest of Latin America) {Market Revenue (USD Billion), Growth Share (%) and Opportunity Analysis}
o Europe (The United Kingdom., Germany, France, Italy, Spain, Poland, Sweden, Denmark & Rest of Europe) {Market Revenue (USD Billion), Growth Share (%) and Opportunity Analysis}
o Asia-Pacific (China, India, Japan, ASEAN Countries, South Korea, Australia, New Zealand, Rest of Asia) {Market Revenue (USD Billion), Growth Share (%) and Opportunity Analysis}
o Middle East & Africa (GCC, South Africa, Kenya, North Africa, RoMEA) {Market Revenue (USD Billion), Growth Share (%) and Opportunity Analysis}
o Rest of World

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The report has the following key findings:
o At present, the market for mobile & tablet advertising is still in its early years, and accounts for more than $17 Billion in global revenue
o Drive by a higher Click-Through Rate (CTR) and growing user penetration, the tablet segment of the market is expected to overtake smartphone based advertising revenues
o By the end of 2020, tablet advertising will generate more than $27 Billion in global revenue, following a CAGR of nearly 30% between 2013 and 2020. During the same year (2020) tablet shipments will reach nearly 600 Million annually
o Mobile video based advertising will outperform all other applications categories in terms of growth rate. Growing at a CAGR of nearly 23% between 2013 and 2020 mobile video based advertising revenues will account for $5 Billion by 2020

Key Questions Answered:
The report answers to the following key questions.
o How big is the opportunity for mobile & tablet advertising and what is the size of the total addressable market
o What are the key use cases of mobile & tablet advertising
o What are the key business models of mobile & tablet advertising and how can advertisers generate revenue
o Do tablet advertising campaigns have a better Click-Through Rate (CTR) than smartphones
o Which application & media categories will generate the highest amount of revenue through mobile & tablet advertising
o What are the market drivers and barriers for the growth of mobile & tablet advertising
o Which regions and countries will witness the highest level of revenue through mobile & tablet advertising
o Who are the key players in the mobile & tablet advertising industry and what are their strategies

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Craig Francis (PR & Marketing Manager)
HTF Market Intelligence Consulting Private Limited
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New Jersey USA - 08837
Phone: +1 (206) 317 1218
sales@htfmarketreport.com

About Author:
HTF Market Report is a wholly owned brand of HTF market Intelligence Consulting Private Limited. HTF Market Report global research and market intelligence consulting organization is uniquely positioned to not only identify growth opportunities but to also empower and inspire you to create visionary growth strategies for futures, enabled by our extraordinary depth and breadth of thought leadership, research, tools, events and experience that assist you for making goals into a reality. Our understanding of the interplay between industry convergence, Mega Trends, technologies and market trends provides our clients with new business models and expansion opportunities. We are focused on identifying the "Accurate Forecast" in every industry we cover so our clients can reap the benefits of being early market entrants and can accomplish their "Goals & Objectives".

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