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Clickstream Analytics Market 2020: Global Industry Analysis and Leading Fortune Companies Profiled, Explore More

02-27-2020 04:54 PM CET | IT, New Media & Software

Press release from: Allied Market Research

Clickstream Analytics Market 2020: Global Industry Analysis

Increase in e-commerce and adoption of mobile technology drive the growth of the global clickstream analytics market. However, data privacy and cyber security hampers the market growth. On the contrary, emerging trend of predictive marketing is expected to create lucrative opportunities in the industry. The global clickstream analytics industry accounted for $868.8 million in 2018, and is anticipated to reach $2.56 billion by 2026, registering a CAGR of 14.8% from 2019 to 2026.

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Based on component, the software segment held the largest share in 2018, contributing to nearly four-fifths of the global clickstream analytics market. This is attributed to the rise in demand for software analytical tools among the end users due to its cost-efficient benefits. However, the services segment is expected to register the fastest CAGR of 16.3% during the forecast period, owing to the rise in demand for all-in one suite analytics service.

Based on deployment, the cloud segment is expected to register the fastest CAGR of 18.2% during the forecast period, owing to the rise in cloud migration activities, and increase in number of cloud service providers. However, the on-premise segment dominated the global clickstream analytics market in 2018, accounting for more than two-thirds of the market. The on-premise solutions are secure due to restricted storage accessibility, which drives the growth of the segment.

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The market across North America held the largest share in 2018, accounting for around one-third of the market. The compatible infrastructure of the region, and rise in need to stay ahead in the global market propels the growth of the region. On the other hand, the region across Asia-Pacific is expected to register the fastest CAGR of 17.2% from 2019 to 2026. This is attributed to the factors such as increase in digitalization, advent of big data, emergence of technologies, and proliferation of cloud technology.

Major market players

o Splunk Inc.
o Talend
o Verto Analytics Inc.
o Adobe Systems Incorporated
o Google LLC
o Hewlett Packard Enterprise
o IBM Corporation
o Microsoft Corporation
o Oracle Corporation
o SAP SE

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About Us
Allied Market Research (AMR) is a market research and business-consulting firm of Allied Analytics LLP, based in Portland, Oregon. AMR offers market research reports, business solutions, consulting services, and insights on markets across 11 industry verticals. Adopting extensive research methodologies, AMR is instrumental in helping its clients to make strategic business decisions and achieve sustainable growth in their market domains. We are equipped with skilled analysts and experts, and have a wide experience of working with many Fortune 500 companies and small & medium enterprises.

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