Key Information On Enterprise A2P SMS Market For Organizations With Top Companies Infobip, OpenMarket, AMD Telecom S.A., Syniverse Holdings

SMS is a discreet and universal technique of reaching everyone with the help of basic feature phone without an additional access to data services. Application-to-person (A2P) SMS is a type an SMS service that is sent from an application, mainly a web application to mobile users. A2P SMS service is primarily used for alerts, marketing messages, notifications, and flight alerts. SMS can reach any global network and is centrally invoiced, therefore it is the one of the most preferred content delivery mediums. SMS can also be sent from mobile user to web applications, which in case, called person-to-application (P2A) messaging. A2P SMS services find applications in various industry verticals including ecommerce, banking and financial institutions, tourism, healthcare, entertainment, etc.

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Key players operating in the global enterprise A2P SMS market are Infobip Limited, OpenMarket Inc., AMD Telecom S.A., Syniverse Holdings Inc., FortyTwo Telecom AB, Twilio Inc., Mblox Inc., Nexmo Inc., and CLX Communications AB.

Segment Information:
Global enterprise A2P SMS market was valued US$ 28,974.7 Mn in 2018 and is forecast to reach a value of US$ 49,724.2 Mn by 2027 at a CAGR of 6.0% between 2019 and 2027. In global enterprise A2P SMS market, by traffic segment National sub-segment dominated the global enterprise A2P SMS market in 2018, accounting for 86.12% share in terms of value, followed by Multi-country sub-segments.

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Market Dynamics- Drivers
1. Increasing mobile subscriber base around the world is expected to drive the global enterprise A2P SMS market growth during the forecast period
SMS stands as a discreet technique for reaching people using basic mobile handsets without the use of an additional access to data services.

2. Growing focus on enhancing consumer interaction is expected to propel the global enterprise A2P SMS market growth over the forecast period
A2P SMS service is widely preferred by numerous enterprises including healthcare, hospitality, travel and transport, retail shops, ecommerce, and financial institutions. These enterprises use A2P SMS service as a grid lock solution to native mobile apps, in order to improve customer interaction.

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