Anti-Counterfeit Packaging Market Is Increasing Faster to Reach $142.7 Billion and Predicted to Show Highest Growth Rates by 2020
Anti-counterfeit measurements are taken by companies, so as to minimizing loss due to counterfeiting in-terms of revenue and loyalty. Cost is the significant factor responsible for counterfeiting. However, it is observed that drugs and food items that cost lower are mostly counterfeited mainly due to lower risk involved in terms of penalties.
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Anti-counterfeit packaging is used in both over the counter and prescription based drugs. Increase in demand for over the counter drug, through internet, raises counterfeiting incidence. These threats can be minimized through implementation of RIFD technology, which is collaborated with e-pedigree software.
Leading application of anti-counterfeit packaging includes pharmaceutical drugs, food products, electronic products, apparels etc. Ultra-High Frequency RFID technology in collaboration with E-pedigree is providing real time tracking of products with inventory level management during supply chain. The global market for pharmaceutical and food anti-counterfeit packaging is braced by stringent government legislations assigned for specific regions. Pharmaceutical drugs packaging market was valued for$33.7 billion in 2013 and is expected to grow at 13.2% CAGR during 2013-2020. Similarly, surge in demand for packaged food is luring counterfeiters to duplicate the food products. The anti-counterfeit market for packaged food products was valued at $23.7 billion in 2013, is forecast to grow at a CAGR of 14.8% during 2013-2020.
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Geographically, anti-counterfeit packaging technology is prevalent in developed countries, as these countries face more problems from duplicate products, especially in food, pharmaceutical and apparels. Increase in awareness for authenticating counterfeit products is reinforcing the anti-counterfeit packaging market. North America is highest revenue generator with $35.6 billion by 2015 and Asia-pacific region is forecast to be the fastest growing market at a CAGR of 15.5% during 2013-2020.
This report offers updated trends commercialized in anti-counterfeit packaging market by key companies.
Company profiles included in this report are:
o Alien Technology Corp.
o Zebra Technologies
o Inksure Technologies
o Hologram Industries
o Datamax Corp.
o Avery Dennison
o Flint Group.
o The report provides market scenario of current trends and revenues that are forecast from 2012- 2020
o The report identifies key developmental strategies adopted by top companies in the market
o Practical evaluation of key market drivers and restraints for anti counterfeit packaging market segments such as applications and technologies
o This report provides emphasis on key factors affecting the growth of anti-counterfeit packaging market. These factors are critically analyzed to reveal the most influencing factors
o Patent analysis of recently granted patents according to geographies gives market intelligence of future trend transition to provide forecast of trends
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