Thiel PR advises Sheepskin

Dresden, 29 September 2011 (TPR) – Sheepskin is currently regarded as one of the most promising business start-ups in the British tourism industry. Founded at the end of 2009 in Oxford, the company specialises in arranging holidays in unusual cottages and country houses in the British Isles. Sheepskin’s consistent branding and high-end marketing of luxury holiday homes with outstanding guest services became established within months of its market launch in Britain. The company now plans to expand its holiday range to Germany, Austria and Switzerland markets.

“The German, Austrian and Swiss region is an exciting market for Sheepskin”, explains Helen Shaw, co-founder of Sheepskin. “This is not only because of the region’s importance for global tourism. We know that holidaymakers from Germany, Austria and Switzerland mainly travel to the UK for hiking and outdoors, heritage and to get away from the crowds. This is exactly what we offer our guests.”

In addition to online and social media marketing, Sheepskin aims to reach potential clients in German-speaking European countries with targeted PR activities. To conduct these, Thiel Public Relations, a Dresden based agency specialising in travel and tourism PR has been selected.

“Thiel PR took the time to find out more about Sheepskin, our values and unique selling points and was quickly able to see the relevance for German holiday-makers”, says Shaw. “The agency has a very professional yet personal and hands on approach and provides a service tailored to Sheepskin and our specific requirements. Its focus on the travel industry enables an in-depth knowledge of the consumer and media channels in Germany, Austria and Switzerland invaluable to us being based in the UK.”

The media communications agency will manage several areas for Sheepskin, including planning themes, editing and placement of contents for specific target groups, as well as setting up a German online press area, compiling factsheets and background texts and providing a German-speaking press office.

“Sheepskin is a dream client for Thiel Public Relations”, comments Sebastian Thiel, the agency’s Managing Director. “The brand is intelligent, exclusive, contemporary and looks forward to a promising future. We are delighted to be involved with the creative developments making Sheepskin an international lifestyle brand.” ■

About Sheepskin:
Helen Shaw and Adam Lloyd founded sheepskin, based in Oxford, Great Britain, in December 2009. Since the start of Sheepskin, Helen and Adam have continually added to the range of exclusive handpicked and outstanding holiday homes. Sheepskin now offers 12 properties in Wales, three in south-west England and one in the Peak District National Park in Derbyshire. | www.sheepskinlife.com

About Thiel Public Relations:
THIEL Public Relations is a PR agency established in 2004 and based in Dresden. The agency acts for international, national and regional companies and organisations for all aspects of strategic media and public relations in German-speaking countries. The agency’s specialist focus is on travel and tourism PR and luxury hotel PR. Clients in these sectors include Connoisseurs Scotland – Scotland’s most renowned luxury hotel marketing group, the cross-national tourism destination of Bohemian-Saxon Switzerland/Elbe Sandstone Mountains as well as the Relais & Châteaux Hotel Bülow Palais with Michelin star Caroussel restaurant. THIEL Public Relations is a full member of the German Public Relations Association DPRG. | www.thielpr.com

Press contact:
Sebastian Thiel
THIEL Public Relations e.K.
Ostra-Allee 35
01067 Dresden
Deutschland

T: +49 351 3148890
info@thielpr.com
www.thielpr.com

This release was published on openPR.