Location-based Services Market to 2022 - Cisco Systems, Inc., Google Inc., Alcatel-Lucent SA, AT&T Inc., International Business Machines Corporation, Qualcomm Inc., Microsoft Corporation, Oracle Corporation

Location-based service (LBS) is delivery of specific services to users on the basis of location of mobile or wireless devices. Location-based services are used to locate persons, objects, track vehicle movements, navigation, logistics, and inventory management. Upsurge in penetration of wireless devices such as tablets, smartphones, and handheld devices has boosted the adoption of social networking platforms, and provided new avenues for location-based marketing & advertising. Moreover, rise in demand for active check-in apps, and use of business intelligence in fraud management & secure authentication has fueled the growth of location-based services market.

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The List of companies covered in this Reports are:
Cisco Systems, Inc.
Google Inc.
Alcatel-Lucent SA
AT&T Inc.
International Business Machines Corporation
Qualcomm Inc.
Microsoft Corporation
Oracle Corporation
Apple, Inc.
Bharti Airtel, LTD.

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Rapid adoption of Wi-Fi and WLAN networks in hospitals and public places is expected to drive the location-based services market during the forecast period. Furthermore, owing to advancements in technology and increase in consumer demand, leading market players have developed various LBS-enabled products and adopted various strategies to sustain the intense competition in the global location-based services market.

The global location-based services market is segmented into components, applications, technologies, end users, and regions. The components of location-based services market are segmented into hardware, software, and services. The services are subsegmented into consulting services, managed services, system integration services, and others services. The applications of location based services are segmented into location-based advertising, business intelligence & analytics, social networking, and entertainment (location-based gaming and augmented reality), mapping & navigation, local search & information, and others.

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