North American Green Tea Market Size Analysis, Segmentation, Industry Outlook and Forecast 2019 - 2025

North American green tea market was valued at around $3.2billion in 2018, which is further estimated to reach around $4.9 billion in 2025 at a CAGR of 6.5% during the forecast period. The market in North America is growing due to the increasing demand for unadulterated organic tea-based products. The US and Canada have been analyzed in the North American green tea market. Among these two countries, the US is the leading importer in the North American market. Shifting trend towards healthy beverages, high consumption of tea, and presence of a smaller number of tea growers in the US is contributing towards the increasing import of tea and tea-based beverages in the country.

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Some major players of this market include Tata Global Beverages, R. Twining and Co., Ltd., The Republic of Tea, Inc., Nestle, Starbucks Corp., Unilever Group, and Associated British Foods PLC.

At present, total tea consumption growth is backed by rapid growth in per capita incomes across emerging economies of the globe. Increasingly urban and young population pool entering the middle-class segment is surging the consumption of tea and tea-based beverages. Besides, this pool is also willing to pay for premium tea products; thereby, influencing the overall value of the tea and tea based-beverages market. Whereas, in developed economies, such as in the US, shifting trend of consumers towards premiumization and branded on-the-go beverages have augmented the green tea market.

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Tea and tea-based drinks are considered to be the most convenient hot drinks. Due to its easy availability and accessibility in all food retail formats, ready-to-drink (RTD) tea has been the most popular format of flavored tea and tea-based beverages in recent years. In recent years, the increasing demand for on-the-go health drinks has boosted the market prospects of the North American market for tea and tea-based drinks.
The North American green tea market is segmented on the basis of format, and nature. Based on format, it is divided intoRTD, loose tea powder, and tea bags. Moreover, based on nature, it is sub-segmented into organic and conventional. There are several companies offering green tea.

Market Segmentation

North American Green Tea Market by Format

o Ready-to-Drink
o Loose Tea Powder

North American Green Tea Market by Nature

o Organic
o Conventional

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