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AIRmove® from Storopack: A contemporary look and refreshing concept for packaging material that targets new user groups

09-28-2011 08:08 AM CET | Business, Economy, Finances, Banking & Insurance

Press release from: Storopack Hans Reichenecker GmbH

/ PR Agency: Schott Relations Group Stuttgart
More cost-effective than multiple ready-to-use padding and filling products: air-cushioning system AIRmove® from Storopack

More cost-effective than multiple ready-to-use padding and filling products: air-cushioning system AIRmove® from Storopack

Metzingen. The air-cushioning system AIRmove® from Storopack simplifies packaging for businesses that pack 100 or fewer cartons per day. It replaces multiple ready-to-use padding and filling products with a single universal packaging material that is produced on-demand. Companies will see their return on investment with as few as six packages per day. Storopack is marketing the system exclusively through authorized trading partners. The market introduction will be accompanied by the launch of the website at AIRmove® is being offered in a Starter Kit that includes the machine with two rolls of film. From the design of the machine to the colorfully printed packaging of the “Starter Kit”, the sales approach is fresh and new. The target market includes hands-on customers such as handicraft enterprises, creative agencies, Ebay power sellers and e-commerce start-ups.

Making the air cushions on-demand is more cost-effective than ready-to-use air pads or bubble wrap film. One roll of AIRmove® can provide as much packaging material as approximately eight rolls of ready-to-use bubble film. An intuitive approach to operating the system makes creating the air cushions fast and uncomplicated. The open end of the attached roll of film is pulled over a mandrel to a transportation guide. The system starts producing air cushions immediately.

AIRmove® air cushions can replace many types of filling and padding products. The ability to create your own universal packaging material using a simple and compact machine such as AIRmove® eliminates the disorder and inconvenience of managing multiple packaging materials. This simplifies the working routine and saves on storage space, time and purchasing costs.

The packer can create packaging suitable for filling empty space or wrapping simply by regulating the amount of air while filling the air cushions. AIRmove® can be used to package heavy or light products, and reliably protects sensitive goods during transport. The diversity of AIRmove® makes it a viable replacement for bubble wrap, packaging chips, service packaging or rolls of corrugated cardboard.

Advertising material and videos are available to dealers for communication purposes. The product idea is summarized in the slogan “Improve your Packness”, whereby “packness” is a word created to combine “packaging” and “fitness”.

Text length: approx. 2,400 characters / 360 words

Copy requests to:
Schott Relations GmbH
Lindenspürstraße 22, 70176 Stuttgart
Tel. 0711 / 16446-16
Fax: 0711 / 16446-11

Storopack is a specialist in the field of protective packaging. Its product portfolio encompasses both customised and flexible packaging systems and their integration into customer packaging processes. The services provided by the internationally active company group based in Metzingen (Germany) are performed by the two divisions Molding and Packaging.

The Packaging Division offers flexible protective packaging systems encompassing air cushions (AIRplus®), paper pads (PAPERplus®), PU-foam-in-place packaging systems (FOAMplus®) and Loose Fill (PELASPAN® and PELASPAN® BIO) packaging materials. It supplies demand-driven equipment solutions covering everything from single workstations through to the design and implementation of packaging lines integrated into a company’s intralogistics and equipped with manual, semi- and fully automated infeed packaging systems. Specialized application engineers of Storopack ensure that the entire work flow takes place in keeping with economic and ergonomic principles (working comfort) in order to constantly improve the customers’ protective packaging process. The Packaging Division is represented by locations in North America, Europe and Asia.
The products are available through dealers in over 40 countries.

Hans Reichenecker GmbH
Untere Rietstrasse 30
72555 Metzingen
Tel. +49 (0)7123 164 227
Fax +49 (0)7123 164 49 227

Commissioned with
Public Relations Work:
Schott Relations GmbH
Postfach 15 01 65
70075 Stuttgart
Phone +49 711 164 46 16
Fax + 49 711 164 46 11

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