Liquid Detergent Market Forecast Showing 5.2% CAGR to 2025

"Leading players in liquid detergent industry are using recycled material for packaging to reduce carbon footprint. In addition, players are venturing into organic segment of liquid detergents to cater to growing demands of natural based ingredients and skin-friendly liquid detergents; however, such transitions are much prevalent in developed economies where such aspects are much pervasive. "

Global liquid detergent market was valued at $27,405 million in 2017, and is projected to reach $40,482 million by 2025, growing at a CAGR of 5.2% from 2018 to 2025. In 2017, the U.S. liquid detergent market accounted for about one-fourth of the global liquid detergent market.

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Liquid detergents are complex mixture of surfactants used for effective cleaning action on dirt and grease. These detergents aid in washing process by reducing the surface tension of water. They are used for washing laundry and dishes. Liquid detergent, with extensive use of fragrance and conditioners, is attracting number of consumers. The liquid detergent market is expected to witness robust growth in the near future along with surge in urbanization and significant increase in penetration of washing machines.

Based on nature, the report segments the global liquid detergent market into organic liquid detergents and conventional liquid detergents. Consistent with last few years, products made with natural ingredients are gaining huge traction among health-conscious consumers. As consumers are becoming more concerned about nature of ingredients used within the liquid detergents, they are extensively looking for milder and natural alternatives that are skin-friendly.

By application, the report segments the global liquid detergent market into laundry and dishwashing. The dishwashing segment is expected to witness rapid growth during the forecast period, owing to increase in penetration of automatic dishwasher coupled with rise in consumer awareness about the product. However, presence of ample number of alternatives for liquid detergent in the market is expected to dissuade its growth.

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Based on sales channel, the report segments the global Liquid Detergent market into online sales channels, supermarket and hypermarket, departmental & convenience stores and independent grocery stores. The online sales channels segment is expected to witness rapid growth during the forecast period owing to increasing number of deliver to door grocery startups. However, the hypermarket and supermarket segment will continue to dominate in terms of liquid detergent market share throughout forecast period.

Region wise, the liquid detergent market is analyzed across North America, Europe, Asia-Pacific, and LAMEA. North America is a matured and homogenous market for liquid detergent with high product consumption. The European market experiences significant growth, owing to increase in penetration of automatic dishwashers in the region. The Asia-Pacific liquid detergent market is anticipated to witness strong growth in the near future, owing to increase in household income, rapid urbanization, rise in middle-class population, easy access to goods through development of retail channels, and surge in penetration of washing machines.

Key players profiled in the report include Procter & Gamble, Church & Dwight, Henkel Company KGaA, Unilever Plc, S. C. Johnson & Son, Inc Amway Corporation, Reckitt Benckiser Group plc, Colgate-Palmolive, The Clorox Company, and Godrej Consumer Products.

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