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09-23-2011 10:59 AM CET | IT, New Media & Software

Press release from: Shazaaam! Public Relations

/ PR Agency: Shazaaam! Public Relations and Marketing
PLEASANT RIDGE, Mich. – A revolutionary new mobile application for smartphones called MOBIBO is now available to shoppers in the Metro Detroit area, according to Zac Ball, a managing partner and multimedia director of Gravy Network LLC, the program’s developer.

“We strongly believe that it might generate a spark that will lead to a paradigm shift in mobile advertising,” said Ball, who has over 16 years’ experience in computer programming and application development. “Think about it: Empowering consumers in a world inundated with advertising, and allowing businesses to network with their customers in real-time. We see its potential as limitless.”

MOBIBO is a free, downloadable application for smartphones, that functions as a “mobile billboard” that advertisers can “rent” for a small fee. They only pay for the ads consumers see, and the dates and times of the promotions are controlled live. When the ads are viewed, the consumer is paid 25 cents for each ad, which can be redeemed through PayPal.

The MOBIBO app alerts consumers at the ideal time – when they are traveling by an/or are near the advertiser’s place of business. MOBIBO sends an audio signal to the consumer’s Smartphone, telling them to view a special discount or promotional offer at a store close-by. In addition to earning 25 cents for viewing the ad, these time-sensitive offers are redeemed online, and the consumer simply goes into the store to give his over number to the clerk to receive the promo item or service.

In addition to incentivizing consumers by paying them for time spent in viewing ads, advertisers also benefit from immediate, increased traffic and sales. Businesses are also not burdened with up-front, unnecessary costs to participate or to produce printed coupons and other sales materials.

Industry experts expect smartphones to become the number one selling consumer electronic device by the end of 2011. Nearly 300 million smartphones were sold in 2010 – up roughly 70% from 2009. Gravy Network is excited to be at the forefront of this trend. With the rise of apps as a means of doing business, and the ever-increasing capabilities of cloud computing, MOBIBO is now poised to take the market by storm.

About Gravy Network LLC
Formed in 2010 and headquartered in Michigan, Gravy Network LLC is the unique vision of two brothers. Involved in the digital universe since 1998, Zac and Josh Ball have prided themselves on always being on the cutting edge of technology. Gravy Network was created to empower all types of businesses to harness the power of technology, and to advertise and market companies within the digital realm. Currently, Gravy Network offers tools for businesses to engage consumers on the internet and on mobile devices, as well as to take advantage of booming social media trends. Gravy is forever expanding and evolving its capabilities and offerings. As advertising continues to move into the digital world, with consumers and industries embracing technology like never before, the company believes the sky is the limit.

Shazaaam! Public Relations and Marketing

Nicole Pavlik
Intern, Shazaaam! Public Relations
41216 Vincenti Court
Novi, Michigan 48375

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