Mobile Ticketing Analysis By Manufacturers AEP Ticketing Solutions Srl, Rapidsoft Systems, Inc., Masabi, moovel Group, Gemalto N.V., Scheidt & Bachmann
Lack of robust internet connection is expected to restrain growth of the global mobile ticketing market during the forecast period
Mobile ticketing system requires seamless and uninterrupted internet connectivity for the completion of entire booking process. However, in many regions, especially in emerging economies, internet connectivity is relative poor or non-existent in some areas. Due to this, ticket vendors in such areas are unable to reach out to a considerably large consumer base, which in turn, is expected to restrain the global mobile ticketing market during the forecast period.
Low awareness regarding usage of mobile ticketing apps is expected to hinder the global mobile ticketing market during the forecast period
Another major factor hindering the market growth is low awareness regarding benefits of ticketing apps among populace. Moreover, a large volume of consumers is reluctant to use ticketing apps due to perception that their private information such as bank details may get stolen or misused if provided. Many smartphone manufacturers are offering preinstalled ticketing apps. However, process of registering and providing personal information to book a ticket is complex and time-consuming. This, in turn, is expected to hamper the global mobile ticketing market over the forecast period.
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Supportive initiatives by governments for cashless economy are expected to present major business opportunities
Mobile ticketing applications use online transaction through the user's respective linked bank. This allows users to make payments without withdrawing cash from a bank or ATM. This mode of payment is gaining traction rapidly and is supported by governments of various countries to endorse cashless economies. Therefore, promotion of ticketing apps is expected to present major business opportunities for ticket vendors during the forecast period.
Mobile ticketing apps for sports and concerts to create significant growth opportunity in the near future
Sports and concerts organizers can use mobile ticketing apps to provide convenient and sophisticated ticket booking, in order to drive their ticket sales revenue. These organizers can provide lucrative offers to consumers on ticket booking where they can book ticket from anywhere. Moreover, it reduces time required for booking, paperwork, human errors, and enhance accessibility. Therefore, adoption of mobile ticketing apps is expected to create major growth opportunities in the near future.
Key players involved in global mobile ticketing market are AEP Ticketing Solutions Srl, Rapidsoft Systems, Inc., Masabi Ltd, moovel Group GmbH, Gemalto N.V., Scheidt & Bachmann GmbH, ShowClix Inc., inmodo AB, Digital Management, Inc., and Margento B.V.
Key companies in the market are focused on product launches, in order to expand their product portfolio. For instance, in January 2017, Masabi Ltd. introduced JustRide Express platform for small and mid-sized transit agencies and private operators to enable Customers to purchase and display tickets quickly and securely on their smartphones.
Major companies in the market are involved in product launches, in order enhance their product portfolio. For instance, in April 2017, ShowClix Inc. introduced its digital assistant that acts as an always-connected digital assistant by monitoring and responding to events in real time with its rules-based technology.
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