Protein Bar Market Size, Share, Growth, Trends and Regional Forecast 2026
Browse Report Summary:
Top Leaders Overview:
List of the leading players operating in the global market includes;
o General Mills, Inc.
o Atkins Nutritionals, Inc.
o Lenny & Larry's
o Clif Bar & Company
o Premier Nutrition: The Good Energy People,
o Herbalife Nutrition
o Abbott Nutrition Manufacturing Inc
o Quest Nutrition
Protein bars are nutrition bars packed with proteins and low levels of carbohydrates and fat. The most common ingredient used is whey, followed by casein. In some cases, a combination of the two is used, called milk protein.
Numerous Health Benefits Offered by Protein Bar to Spur Market Growth
Rising awareness about increased protein intake among people is expected to fuel the global protein bar market during the forecast period. One of the most beneficial properties of protein-rich food is their ability to suppress appetite owing to their high protein and fiber content. This aids weight loss and is, therefore, seeing increasing demand, especially from working populations who need energy supplements to function through the day.
They also lead to better muscle protein synthesis, thereby strengthening muscles.
Furthermore, protein bars are extremely useful for athletes and sportspersons who have high protein requirements. The global protein bar market is set to gain traction as a result of these favorable factors.
Convenience of Usage to Drives the Market
The growth of the global protein bar market is premised on the fact that protein bars are convenient to use as they can be easily carried anywhere and consumed on-the-go.
This factor holds special importance in today's hectic world where working people are not getting adequate nutrition from conventional foodstuffs. Rapidly changing lifestyles, requiring increased protein intake, are increasing the demand for protein bars and are expected to drive the global protein bar market.
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Concerns Pertaining to Sugar Content May Impede Growth
The global protein bar market is expected to grow steadily on account of the health benefits and convenience of usage of protein bars. However, protein bars carry certain cons that may make the consumers cautious before buying them. For example, protein bars contain large amounts of sugar, typically over 30 grams.
Some protein bars also contain complex additives that may not be good for health. Moreover, proteins can be consumed through natural foodstuffs such as eggs and meat which are easily available and are less expensive. This may also have a negative impact on the global protein bar market during the forecast period.
North America and Europe to Occupy a Dominant Market Position
Owing to the presence of major market players and increasing demand for nutritional foods in the sports industry, North America and Europe are set to hold a commanding market share. However, Asia-Pacific is expected to register the fastest growth in the global protein bar market, particularly from India and China. This is mainly expected on account of increasing working and health-conscious populations in the region.
Launch of Innovative Products to Fuel Competition
Key market players are looking to gain a competitive edge in the global protein bar market through new product launches and greater investments in research and development activities. For example, in June 2018, Clif Bar and Company launched smoothie-filled energy bars along with two other varieties of energy bars specially for the summer season.
Similarly, Trek launched a new product line of protein nut bars that were a blend of taste and nutrition. Such innovations will push up the market potential and accelerate market expansion during the forecast period.
Plant Protein to See High Demand
The plant protein market segment is expected to see a surge in demand owing to rising adoption of veganism. This is coupled with growing preference for gluten-free protein, both of which will boost the global protein bar market.
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Emerging fitness trends, the availability of protein bars catering to the needs of people with various allergies and the high demand for convenience foods are anticipated to benefit the protein bar market for the foreseeable future. Consumers are seeking out protein bars primarily for general wellness as opposed to any specific medical requirement. Protein bar makers have witnessed strong demand for their products and this has compelled new entrants to