Usage-Based Insurance Market Trends - 2026: Top Investment Pockets, Growth Factors and Winning Strategies

Pay-as-you-drive (PAYD) product type segment accounted for the largest market share in 2015 owing to its cost efficiency. Manage-how-you-drive (MHYD) is anticipated to grow at the fastest rate from 2016 to 2022, as it provides higher level of freedom and flexibility to the customers.

The global market is expected to garner $123 billion by 2022, registering a CAGR of 36.4% during the forecast period 2016-2022. North America is expected to grow at the fastest pace during the forecast period, owing to the upsurge in demand from the U.S. and Canada.

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In terms of market by technology, the Black-box technology segment accounted for the maximum market share in 2015, as it is highly secure and reliable. Moreover, the popularity of black-box has increased in the global market owing to its accurate and timely data collection capabilities. Smartphone technology is anticipated to witness fastest growth in the global usage-based insurance market, primarily driven by its convenience features.

Europe accounted for largest revenue share in usage-based insurance market in 2015. The market in the region is anticipated to grow at a notable pace in the coming years, owing to rise in awareness towards drivers safety and increased penetration of such services among the youth population. Market penetration of pay-as-you-drive is relatively higher in the region due to its cost efficiency.

North America is anticipated to witness the fastest growth rate owing to increased penetration of usage-based insurance services in the U.S. and Canada. Popularity of such services has particularly increased among youth and teenagers, which is one of the major growth factors. The U.S. is witnessing increase in the demand of MHYD services owing to superior benefits of flexible driving and roadside assistance facilities.

Country wise analysis has been provided for all the regions covered in the report. Countries analyzed under the North America region are the U.S., and the Rest of North America. Under Europe, market size and forecast has been provided for Italy, UK, Germany, France, and rest of Europe. Countries covered in the Asia-Pacific region include Japan, Australia, and the Rest of Asia-Pacific. Japan and Australia are the leading markets for usage based insurance in the APAC region. LAMEA includes Africa and the Rest of Latin America.

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A partnership is one of the most widely adopted key growth strategies by existing market players. For instance, companies such as Progressive Corporation, Insure The Box, Mapfre S.A., and Metromile made several partnerships to expand their market and product line. The key companies profiled in the report include Allianz SE, AXA S.A., Insure The Box Ltd., Progressive Corporation, Allstate Corporation, Desjardins Insurance, Generali group, Mapfre S.A., Metromile, and Aviva plc.

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