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PRIVATEFLY.COM TO POWER ADDISON LEE’S NEW PRIVATE JET SERVICE

09-22-2011 07:51 AM CET | IT, New Media & Software

Press release from: PrivateFly

-Leading online private charter network announces a partnership with UK’s largest minicab company-

PrivateFly.com has announced a new distribution strategy to expand its reach to London business travellers through a partnership with Addison Lee. For the first time ever, Addison Lee customers can now book private jet charter alongside premium minicabs, chauffeur vehicles, taxi-bikes and couriers.

Business jet hire will be offered as part of a seamless ground-to-air transportation package via Addison Lee’s new-launch website, which will integrate with PrivateFly’s booking software. The new service, Addison Lee Private Jets, will provide Addison Lee customers with free executive transfers to and from private London airfields for all charter flights booked via the service.

Launching as part of Addison Lee’s redesigned new website, Addison Lee Private Jets offers its customers instant online cost estimates for private jet hire with access to an accredited global charter operator network. PrivateFly.com will also provide Addison Lee customers with 24-hour access to a dedicated operations team for phone advice. Every booking will include Premier VIP Mercedes return transfers.

John Griffin, chairman of Addison Lee, comments: “Addison Lee Private Jets is another example of great innovation from Addison Lee. We regularly transport clients to private jet or helicopter airfields in and around London, so helping them choose their air transport is a logical next step.

“Amongst our 20,000 business account holders there’s a clear demand for faster, more convenient and more luxurious air travel. This partnership with PrivateFly.com enables Addison Lee to offer our customers the great service in the air that they already experience in our fleet of premium minicabs and chauffeur vehicles.”

Adam Twidell, chief executive of PrivateFly.com, adds: “We are delighted to be working with Addison Lee. We have a shared approach of using leading-edge technology to drive enhanced efficiency and speed in our respective travel sectors. Together we are looking forward to delivering the market-leading solution for ground-to-air transportation for London’s business community.”

-Ends-

Notes to editors:

Addison Lee Private Jets can be accessed from Addison Lee’s website at http://www.addisonlee.com/passengers/private-jets

About PrivateFly.com:

PrivateFly is an online booking network that makes it quicker, easier and more cost effective to arrange private jet charter.

With over 2700 operators registered worldwide, PrivateFly is the only online aggregator for private jet charter in Europe.

PrivateFly combines online efficiency and transparency with offline expertise to offer a full-service VIP charter service to direct customers and partners. The bespoke software has been created in-house specifically to meet the needs of charter customers and operators. In 2010 PrivateFly launched the world’s first iPhone application to provide instant private jet pricing on a mobile phone and now offers the equivalent application for the Android platform.

PrivateFly.com was awarded Website of The Year in Flight International’s ‘Webbies’ awards earlier this year, which recognise online excellence across the whole of the aviation industry - the judges describing it as “the iTunes” of aviation. It was also announced as one of the Smarta 100 companies in 2010, by a judging panel including Dragon’s Den’s Deborah Meaden and other leading entrepreneurs, such as Bebo founder Michael Birch.

Founded in 2008, PrivateFly is based in St Albans, Hertfordshire. In 2010 it secured first round investment funding to expand the business and is currently seeking additional funding of £1.5 million, to develop its UK proposition and expand into selected international markets.

For further information, interviews or imagery, please contact:

Katrina Suppiah
Publicité Ltd
T: +44 (0)20 8543 6582
E: k.suppiah@publicite.co.uk

PrivateFly,
Censeo House,
6 St Peters St,
St Albans,
AL1 3LF, UK.

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