AMOLED Display Scope Growing in Smart Cities, and Industrial Corridors | Market Outlook 2019-2026

Why Active-Matrix OLED(AMOLED) Display Trending in Marketing Sector in 2020

Active-Matrix OLED is a display technology that operates the active matrix for pixel addressing and has a thin layer of film constituting organic compounds, which act as an electroluminescent material. The display is constructed of pixels that are deposited or integrated within a thin film transistor array. Therefore, AMOLED displays are the basic LED displays using organic compound for emissive electroluminescent layer, which provide user premium visual experience.

AMOLED Displays: Applications

The AMOLED displays find application in mobile devices, digital cameras, media players, and television screens. These display technologies provide higher perceived luminance, higher contrast ratio, and wider viewing angle compared to conventional displays, which influence its market. Therefore, the enhanced image and video quality is expected to be the key factor contributing toward the growth of the Active-Matrix OLED market.

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AMOLED Displays: Market Opportunities and Growth Drivers

1. Innovation of AMOLED and its marketing has attracted a large consumer base as it offers high end visual experience due to the presence of organic film. The competition in the vertical of consumer electronics has incorporated the AMOLED display technology with almost all display devices like cell phones, media players, PCs, smart watches apart from televisions. Thus, the vertical of consumer electronics shares the major part of its market.

2. Further, the rapid growth of Internet of Things which has enabled the user to connect through smart net for sharing of information has increased the use of smart devices which includes smartphones, cameras, smart wearables, and smart TVs. Therefore, the rapid growth in the market of smart display devices also fuels the AMOLED market growth.

3. Also, the construction of smart cities, and industrial corridors install large screen TVs, electronic signs, or billboards having latest display technology, which is expected to offer significant opportunities for AMOLED industry. In addition, the development of rollable and foldable screens offering better image quality than conventional displays is expected to drive the AMOLED market growth.

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AMOLED Displays: Market Challenges

However, the major factor that restrain its market growth includes limited lifetime of the organic compound used i.e. the brightness of blue OLEDs reduce much only after few years of its work. Therefore, the high investment in purchase of device which will reduce its key feature in some time can limit the market growth of AMOLED display technology.

Market Segmentation of AMOLED Displays:

The market of AMOLED is segmented on the basis of application, industrial vertical, and region. On the basis of application, it is divided into computer monitors, smart wearables, large-screen TVs, and digital signage. On the basis of industrial vertical, it is classified into consumer electronics, enterprises, media & entertainment, and others. On the basis of region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

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Major Industry Players in the Market

The key players in AMOLED Market include Universal Display, SAMSUNG SDI Co., Ltd., AU Optronics Corp., ACUITY BRANDS LIGHTING, INC., LG Display Co., Ltd., Novaled GmbH, OSRAM GmbH, and DLC Display Co. Several key players adopt new product launch and development along partnership strategies to increase their hold in the AMOLED market.

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