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'Global mobile advertising revenues will more than triple by 2016' says latest visiongain report

09-21-2011 08:45 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: visiongain

mobile advertising, advertising market, mobile marketing

mobile advertising, advertising market, mobile marketing

Mobile advertising market revenues will grow at a CARG of 29.31% from $4.66 million to 16.85 billion in 2016. Along with the trend setting countries of Japan and Korea, new markets, particularly India and China, are driving mobile advertising market growth. The US is banking on the boost from the mobile commerce market; and growth in Europe will be accelerated by a number of international sporting events in 2012. There are an increasing number of lucrative opportunities which will provide a huge boon to mobile advertising and marketing from 2011 to 2016.

Players moving into this growing market now will benefit significantly from the untapped opportunities currently available. Our research suggests that there is already fierce competition to gain the early movers advantage in the mobile advertising value chain. Network operators, content providers and publishers, app developers, technology vendors, ad agencies, ad networks, optimisers, brands and advertisers are all trying to gain a competitive advantage in a promising nascent market.

The mobile advertising sector is due to undergo significant changes over the forecast period with major adjustments in the ICT industry. The report provides a breakdown of all facets of this booming industry, with detailed analysis of the emerging ecosystem, profiles of current market players, the solutions on offer, forecasts for growth and development prospects for the period 2011-2016. Visiongain provides valuable insights on how to best leverage this emerging market which is set for impressive growth. The report includes interviews with experts at Blyk, Rhythm NewMedia and tyntec.

For further information on this report visit http://www.visiongain.com/Report/683/Mobile-Advertising-2011-2016-Industry-Outlook-Report

Or contact Sara Peerun:
Sara.peerun@visiongainglobal.com
Tel: +44 020 7336 6100

ENDS

Notes for Editors

If you are interested in a more detailed overview of this report, please send an e-mail to sara.peerun@visiongainglobal.com or call her on +44 (0) 207 336 6100

About visiongain

Visiongain is one of the fastest growing and most innovative independent media companies in Europe. Based in London, UK, visiongain produces a host of business-2-business conferences, newsletters, management reports and e-zines focusing on the Energy, Telecoms, Pharmaceutical, Defence, Materials sectors.

Visiongain publishes reports produced by its in-house analysts, who are qualified experts in their field. Visiongain has firmly established itself as the first port-of-call for the business professional, who needs independent, high quality, original material to rely and depend on.

Visiongain Ltd
230 City Road
London
EC1V 2QY
United Kingdom

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