Smart City Technologies Market Size, Trend, Segmentation, Growth And Opportunities Forecast To 2025

Overview:

Search engine marketing tools are used in the process of marketing a business using paid advertisements that appear on the pages of search engine results. Typically, search engine marketing takes place when advertisers bid on keywords that users of search engines might use while looking up certain products or services. The advertiser can the display their corresponding product or service on the search results page and provide the customer an opportunity to view their offer.

Over the past few years, search engine marketing tools have evolved tremendously, as it allows advertisers to put up their products and services in front of a motivated customer, who intends to carry out a purchase sooner than later. Compared to other traditional forms of marketing, search engine marketing promises utmost visibility. Overall, search engine marketing tools allow advertisers to research keywords, set a budget, run paid ad campaigns, view intelligent bidding recommendations, automate bidding and copy generation, and analyse and forecast results.

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In terms of the market, top-down and bottom-up approaches are used to drive the global search engine marketing tools industry. Overall, the main advantage of search engine marketing tools is that it offers advertisers an opportunity to gain trackable results and earn the trust of the customer. The main drawback of search engine marketing tools is the amount of time taken and the lack of exact results. Moreover, competitors will also try to gain a hold of the same keywords used by a given company.

The key players covered in this study :
Acquisio
AdGooroo
Adobe
AdStage
BuyerPath
Captora
Clickable
Google
IgnitionOne
iSpionage
Kenshoo
Marin Software
MatchCraft
Microsoft
Netpeak Spider
NinjaCat
ReachLocal
ReportGarden
SE Ranking
Sizmek
Swoop
WordStream Advisor
Yahoo

Segmentation:

The search engine marketing tools market can be segmented based on type and application. Based on type, search engine marketing tools can be segmented into on-premise and cloud-based tools. On-premise search engine marketing tools would mean that a company has retained its IT environment on-site, either managed by in-house working staff or a third-party hired to do the same. Cloud-based search engine marketing tools would mean that the IT environment is housed off-site, with some other entity responsible for handling and managing the same.

Based on application, the search engine marketing tools market can be segmented into Small and Medium Enterprises (SMEs) as well as Large Enterprises.

Regional Overview:

The search engine tools market study is conducted to observe the status and growth of the market in the following regions - North America (U.S, Canada, Mexico), Europe(Germany, UK, France, Russia, Italy, Rest Of Europe), Asia-Pacific(China, Japan, South Korea, India, Southeast Asia, Rest Of Asia-Pacific) , South America(Brazil, Argentina, Columbia, Rest Of South America), The Central East And Africa(Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest Of MEA).

Estimates predict that North America continues to be a key player in terms of demand and growth.

Industry News:

Recently, studies have shown that consumers are being met with websites offering fake and counterfeit goods in the first three results of their web search. Counterfeit goods jeopardise the business of genuine brands and advertises. Especially with search engine marketing being such a competitive field, it is more important to preserve the authenticity of online marketing. Search engines must take action to de-index websites selling counterfeit goods.

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The Report Contains Current Scenario of the Smart City Technologies Industry and Encompasses Discussion Various Prime Factors Related to Markets Such as Growth, Drive, Various Patterns, Size, Share, Segmentation, Trends, Opportunities, Demand and Control.

This release was published on openPR.