Juice Packaging Market - Discover Growth by Keeping Pace With the New Trends in the Market

Packaging is a well-grounded technology used to secure the products, particularly consumables, like food and liquids from getting defaced and defiled. The packaging of liquid demands great seal durability, the strength of packaging materials, resistivity to cracking, prevention of spillage and degradation and delivering the products in complex transportation. Juice packaging is intended to provide support, protection from external environmental elements and tamper resistance. Juice packaging is the most competitive segment in the global beverage packing industry. As a result of the emerging consumption of vegetable and fruit juice, the worldwide market for juice packaging is probably going to witness strong growth in future.

Juice Packaging: Market Dynamics

The rising consumption of packaged food and beverages all over the world is contributing to the demand for juice packaging market. Increase in disposable income of the households and the growing number of nuclear families in the developing countries is fuelling the growth in the juice packaging market. Packaging intended for single use is a key driving force for the juice packaging market.

The fluctuating cost of raw materials is rather an inhibiting factor for the juice packaging market. Moreover, the government norms associated with the use of plastics in packaging also restrains the growth of the market. The increment in the carbon footprint due to the production of packaging material using different types of resins suppresses the growth of the juice packaging market.

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Manufacturers still rely majorly on plastics as the source of raw material. Variable logistics cost involved in the transportation of raw materials and the final product acts as an inhibitor to the juice packaging market. The key trend prevailing in this market is the increased application of sustainable packaging. The upsurge in the juice packaging using biomaterials and environment friendly products is likely to create an opportunity for this market. Likewise, innovations concerning next generation packaging along with increased preference for pure juices other than preservative juices is assumed to fuel the demand for the juice packaging market.

Juice Packaging: Market Segmentation

The market can be segmented on the basis of packaging type, technology type, opening type and geography. On the basis of packaging type, the juice packaging market can be segmented into flexible and rigid juice packaging. Flexible juice packaging can be further segmented into stand up pouch and Bag-In-Box (BIB) packaging. Rigid juice packaging can be sectioned into cartons, cans and bottles. Comparatively, flexible packaging has garnered more dominance over rigid packaging amongst consumers.

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