Clothing and footwear retail market in Poland rose by 4.6% in 2010 – favourable prospects for next years
According to estimates presented in the latest PMR report, “Clothing and footwear retail market in Poland 2011. Market analysis and development forecasts for 2011-2013”, the growth in clothing and footwear sales in 2010 was higher than the year before and stood at 4.6%. PMR forecasts for this and the following years continued moderate growth at 5.8% in 2011 and 6.3% in 2012. As the macroeconomic data improve, so will consumer moods, which should be reflected in increased purchases of clothing and footwear. The good trend observed in H1 2011 should also be sustained in H2, which is in principle usually better for the footwear and clothing industry. A general economic stabilisation and improved financial standing of Poles are expected in 2012.
The barriers in development of the clothing and footwear retail market in Poland related to limited purchasing power of Polish consumers, strong competition on the market, and also high maintenance and production are still noticeable. Therefore, the forecasted growth in the next years will be rather moderate but stable.
In the survey conducted by PMR Research for the purposes of the report, respondents also indicated other factors that may have a negative impact on the market:
- foreign exchange fluctuations, taxes, inflation
- shortage of retail space in shopping centres
- general attitude and awareness of Polish consumers.
Other interesting answers provided by the respondents, which were not included in the above chart, are the following:
- an influx of cheaper clothing from China
- oversaturation of the market
- high advertising costs
- unfavourable conditions for opening new stores
- online distribution which drives prices down
- business consolidation processes.
According to PMR estimates, sales of clothing represents 77% of the total value of the clothing and footwear market in Poland. In 2010, the worth of the clothing segment topped PLN 21.4bn (€5.4bn), while the footwear sector was valued at nearly PLN 6.5bn (€1.6bn).
Sales of clothing are characterised by stronger growth compared to the footwear market. In the case of clothing, which requires a lower one-off financial expenditure, purchases occur more frequently, leading to greater sales value. Footwear is purchased significantly less often than clothing, usually only several times a year, mainly as a result of the wear and tear of a previous pair of shoes and the need to purchase a new one, and not due to changes in fashion trends.
In 2010, the clothing market grew by 5%, while footwear sales expanded by 3.4%. PMR forecasts higher growth rate for clothing sales as compared with footwear sales in the coming years.
In accordance with the survey referred to above, the segment of everyday mid-range clothing will have a chance for development. This type of clothing is bought most frequently, wears out the fastest, is most easily available, and has the largest group of customers.
Sales of the cheapest, discount clothing also have good prospects. The increasing costs of living make people want to save money and more frequently buy cheap clothing or wait with their purchases for sales.
The segment of sports clothes also has a high development potential. Practising sports and healthy lifestyle are becoming more popular in the Polish society. The awareness of Poles is also changing, and they more frequently wish to buy specialist sports clothing.
The increased number of births, commonly known as a “baby boom” is also of importance. Although it does not compare with the one from the beginning of the 1980s, this can have a significant impact on the dynamic development of the children clothing segment. On the other hand, this type of clothing must be always bought, regardless of the price, and its selection is still slim.
This press release is based on information contained in the latest PMR report entitled “Clothing and footwear retail market in Poland 2011. Market analysis and development forecasts for 2011-2013” http://www.pmrpublications.com/online_shop/Clothing-footwear-retail-market-Poland-2011.shtml.
For more information on the report please contact:
tel. /48/ 12 618 90 00
PMR (www.pmrcorporate.com) is a British-American company providing market information, advice and services to international businesses interested in Central and Eastern European countries as well as other emerging markets. PMR's key areas of operation include business publications (through PMR Publications), consultancy (through PMR Consulting) and market research (through PMR Research). Being present on the market since 1995, employing highly skilled staff, offering high international standards in projects and publications, providing one of most frequently visited and top-ranked websites, PMR is one of the largest companies of its type in the region.
This release was published on openPR.
Permanent link to this press release:
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release Clothing and footwear retail market in Poland rose by 4.6% in 2010 – favourable prospects for next years here
News-ID: 192147 • Views: 1133
More Releases from PMR Ltd
60% of Polish SMEs use IT services
Approx. 60% of small and medium sized enterprises use IT services in Poland. Some 30% of SMEs declare to employ people responsible for IT. The number of portable computers used by SMEs has been growing. On average, there are five such computers per one SME. The proportion of companies which use EU funds to finance ICT development has gone down over the last two years. Use of IT services According to the
Ukrainian IT industry to keep on growing in 2012-2013
In the last two years Ukrainian IT market has been recovering after a sharp decline experienced in 2009. The market will continue to record double digit growth rates in 2012-2013. The macroeconomic and political situation will remain of crucial importance in the country. Current situation and key trends According to the latest report “IT market in Ukraine 2012. Development forecasts for 2012-2017” published by PMR, a market research company, the total
Retail grocery market to provide €117bn in 2014 in the CE region
PMR estimates that in 2011 the grocery market in six Central European (CE) countries was worth nearly €107bn, 2.8% more than the previous year when expressed in local currencies. The increase was generated foremost by the discount stores and supermarket segments, and was driven by the skyrocketing prices of foodstuffs. Schwarz Group, which operates the Lidl and Kaufland chains, is a leading grocery player in the CE region – as
Hungarian construction market to recover in 2013-2014
After a poor 2009-2012 for the Hungarian construction industry, from 2013 a visible market recovery is expected. The growth in 2013-2014 will result from the intense execution of EU co-financed infrastructure investments as well as some revival in building construction, particularly in non-residential buildings. According to the research company PMR’s latest report, entitled “Construction sector in Hungary 2012 – Development forecasts for 2012-2014”, weak macroeconomic environment, falling investment demand and poor
More Releases for Poland
MAUSER Poland Celebrates 5th Anniversary
Bruehl/Germany, June 27, 2017 MAUSER Group, a worldwide leading company in industrial packaging, celebrates the 5th anniversary of its factory in Gliwice, Poland. Ideally located in the industrial heartland of Upper Silesia, and operated by a strong local management team, the plant offers high-quality industrial packaging solutions and services. MAUSER Poland serves customers with a comprehensive product range of Composite Intermediate Bulk Containers (CIBCs) and plastic tight-head drums. In line with
Agrochemicals Market in Poland
ReportsWorldwide has announced the addition of a new report title Poland: Agrochemicals: Market Intelligence (2016-2021) to its growing collection of premium market research reports. The report “Poland: Agrochemicals: Market Intelligence (2016-2021)” provides market intelligence on the different market segments, based on type, active ingredient, formulation, crop, and pest. Market size and forecast (2016-2021) has been provided in terms of both, value (000 USD) and volume (000 KG) in the report. A
Smokeless Tobacco in Poland, 2017
ReportsWorldwide has announced the addition of a new report title Smokeless Tobacco in Poland, 2017 to its growing collection of premium market research reports. "Smokeless Tobacco in Poland, 2017" is an analytical report by GlobalData that provides extensive and highly detailed current and future market trends in the Polish tobacco market. It covers market size and structure along with per capita and overall consumption. Additionally, it focuses on brand data, retail
A+ ratings on Poland
Jelenia Gora/Poland, 20.09.2011 - In August 2011 two rating agencies i.e. Standard & Poor's and Moody's Investors Service affirmed their A+ rating on Poland with a stable outlook. Both agencies noted that the Polish economy is competitive and increasingly diversified. Moody's evaluated Poland as relatively well placed to withstand global turmoil with its relatively resilient economy. Both agencies stressed that the Polish economy continued to expand in 2009, in contrast
IT market in Poland
IT providers in Poland are starting the post-crisis period in actually quite good moods and are already beginning to predict what solutions will be most sought after by their customers during prosperity. However last year hardware distributors recorded significant reduction in the number of orders placed, especially by business customers, software and IT services providers performed far better. A majority of them had similar sales as in previous periods, while some
VoIP in Poland
At the end of 2008 the Polish VoIP telephony market was worth PLN 440m, with CaTV operators having generated the largest share of revenue in the segment. In recent years also fixed-line operators have included VoIP services into their offer. According to research and consulting company PMR Polish VoIP market continues to represent a small share of the fixed-line telecommunications market. In 2008 it accounted for approximately five percent of the