Press release
Mobile Analytics Market Global Analysis and Outlook to 2023 - Top Companies are Localytics, Webtrends, Comscore, Flurry, Mixpanel and Others
Mobile Analytics is the application of data generated by usage of a particular mobile platform to improve timely and informed business decisions and performance, resulting in higher customer service and satisfaction. For example, Nokia Technology President Ramzi Haidamus stated that future could lie with digital health. He supported Nokia's decision to invest in connected health. "We're looking at digital health domain, where we have not launched any products and is something that comes very natural to Nokia" he said in 2019.The mobile analytics market is expected to grow at approximately USD 5 Billion by 2023, at 24% of CAGR between 2020 and 2023.
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Key Players of Mobile Analytics Market:
The prominent players in the mobile analytics market are - Amazon Web Services (Aws) (U.S.), IBM (U.S.), Google Inc. (U.S.), Localytics (U.S.), Adobe Systems Incorporated (U.S.), Webtrends (U.S.), Comscore (U.S.), Flurry (U.S.), Microsoft Corporation (U.S.), Mixpanel (U.S.) among others.
IBM is a prominent player and the company has designed a cloud service platform known as Bluemix for analysis of app performance, monitor application performance. Thus cloud based technologies are making a dent in the market.
The implementation of mobile app analytics tool plays a crucial role for the performance of any mobile application. With the launch of mobile application, it is important to have a continuous supervision and monitoring of application performance with respect to the individual point of view. There are wide range of mobile applications available in the market, it is required to maintain the quality of mobile application with usage of analytical tools to generate revenue, in-app purchases and rankings, and improve the application installation counts. Additionally, the mobile analytical facilitates recognize and provide detailed description of mobile application engagement better data driven decisions.
Segmentation:
Segmentation by Type: Mobile Advertisement & Advertisement Analytics, In-App Behavioural Analytics
Sub-Segment Mobile Advertisement & Advertisement Analytics: comprises Campaign Analytics, Ad Attribution Analysis, and Conversion Funnel Analysis.
Sub-Segment In-App Behavioural Analytics: comprises Touch Heat maps, Event Tracking, User Profiling and Demographics.
Sub-Segment Application Performance Analytics: comprises Cross Platform Analysis, Mobile A/B Testing, and Others
Segmentation by Organization Size: SMEs and Large Enterprise.
Segmentation by End-user: Retail and E-Commerce, Media & Entertainment, Travel & Logistics, Healthcare, Government, BFSI, Automotive, IT & Telecom, and Others
Segmentation by Region: North America, Europe, Asia Pacific, Latin America, Middle East & Africa.
Regional Analysis:
North America is expected to dominate the global mobile analytics market with the largest market share in the region. The U.S and Canada are the leading countries in the region. This is attributed to robust IT Infrastructure in the region. Furthermore, Asia Pacific is anticipated to be the fastest growing region is over the forecast period due to rapidly increasing smartphones users in the region.
China, India, and Japan are the leading countries in the region. In 2019, India has been ranked the world's fourth largest mobile app economy China, The U.S and Brazil has been ahead of it. This is due to rapid increase in number of smartphone users associated with amount of time spend on the mobile application.
List of Tables:
TABLE 1 MOBILE ANALYTICS MARKET, BY TYPE
TABLE 2 MOBILE ANALYTICS MARKET, BY ORGANIZATION SIZE
TABLE 3 MOBILE ANALYTICS MARKET, BY VERTICAL
TABLE 4 MOBILE ANALYTICS MARKET, BY REGION
TABLE 5 NORTH AMERICA MOBILE ANALYTICS MARKET, BY TYPE
TABLE 6 NORTH AMERICA MOBILE ANALYTICS MARKET, BY ORGANIZATION SIZE
Continued. . .
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