Eye Makeup Market $19.6 Bn by 2025: Christian Dior SE, Huda Beauty FZ-LLC, Revolution Beauty Ltd, RMS Beauty

Eye Makeup Market is projected to be valued at USD 19.6 Billion by 2025, registering a CAGR of 6.6% from 2019 to 2025. Eye makeup products are used to enhance the appearance of the eyes. The various types of eye makeup products include eyeshadow, eyeliner, and eyebrow products. The growth of the makeup market has significantly contributed to the growth of the eye makeup market. High competition owing to the presence of several players in the market is led manufacturers to focus on product innovation and development. Manufacturers have introduced products with various labels such as organic, natural, and cruelty-free to meet consumer demand.

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Market USP

Increasing popularity of easy-to-use eye makeup products

Growth Opportunities in the Market

Increasing demand for long-wear eye makeup: Smudge-proof eye makeup such as waterproof eye makeup products are increasingly gaining popularity among sportswomen that participate in athletics, swimming, and other humid outdoor activities. Moreover, there is an increasing demand for such products among consumers living in hot or humid environments. The demand for mineral eye makeup is also increasing as it is natural and contains organic substances. With the increasing demand for natural mineral eye makeup products, the overall eye makeup market is expected to witness high growth in the coming years

Supermarkets and hypermarkets to remain a popular sales channel: Supermarkets and hypermarkets are the preferred choice for buying various types of eye makeup products as they provide consumers the opportunity to test products before purchase. Consumers are increasingly shopping at supermarkets and hypermarkets such as Walmart, Tesco, and Target due to their widespread network and the availability of eye makeup in a variety of types, colors, and brands.

Key Players

RMS Beauty (US)
Anastasia Beverly Hills Inc. (US)
Benefit Cosmetics LLC (US)
Morphe Cosmetics Limited (US)
Revolution Beauty Ltd. (UK)
Hindustan Unilever Limited (India)
Faces Cosmetics Inc. (US)
Christian Dior SE (France)
Make Up For Ever LLC (US)
Ilia Beauty (US)
Huda Beauty FZ-LLC (UAE)
Coty Inc (US)
Revlon Consumer Products Corporation (US)

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Regional Analysis

North America: North America is a lucrative market for eye makeup manufacturers. The regional market accounted for 35.02% of the eye makeup market share in 2018 and is projected to exhibit a moderate growth rate during the forecast period of 2019 to 2025. The expansion of the eye makeup product portfolios by key manufacturers is a significant factor driving the growth of the eye makeup market in North America. Innovation in eye makeup products with a concurrent emphasis on promotional activities to create brand awareness among consumers is expected to accelerate the regional market growth.

US: In 2018, the US accounted for a 77.61% share of the North American eye makeup market. Technological advancements have resulted in the introduction of a wide variety of eye makeup products in a myriad of colors in the US. Moreover, the presence of key market players is driving the growth of the eye makeup market in the country. The demand for natural or organic eye makeup products is increasing over chemically derived counterparts in the US. Thus, manufacturers are introducing organic or natural-certified products to widen their customer bases.

Europe: The European eye makeup market is expected to be the largest, by value, during the forecast period. The growth of the eye makeup market size can be attributed to various factors. The presence of an established fashion and makeup industry in the major countries such as France and Italy have led to wide promotional activities. These promotional activities by the established manufacturers have escalated the sales of various types of eye makeup products in European countries. The development of eye makeup products by manufacturers is expected to drive market growth. Presently, manufacturers are focusing on the use of novel ingredients that are organic or natural owing to the rising demand for organic eye makeup products. Key players in the market are focused on increasing their production capacity to meet the high demand. Moreover, manufacturers are emphasizing collaborations with e-commerce companies to enhance their overall sales.

France: In 2018, the country-level market accounted for the largest share of the market in Europe due to the presence of an established cosmetics industry. The introduction of new and innovative eye makeup products that are suitable for modern lifestyle is also expected to boost the growth of the market.
UK: In 2018, the UK accounted for the second-largest share of the European eye makeup products market. The growth can be attributed to the proliferation of online platforms to enhance the shopping experience and increasing demand for mineral eye makeup products in the country.

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