Dry Shampoo Market to reach USD 4.94 Bn by 2025: Top Key Players are Pierre Fabre, LVMH Group, Henkel AG & Company KGaA, Lush Australia, Unilever Plc

Global Dry Shampoo Market is projected to reach USD 4.94 billion by 2025, at a CAGR of 6.7% from 2019 to 2025. Dry shampoo helps absorb excess oil from the scalp without the use of water for shiny and fresh-looking hair. The rising need to reduce water consumption is expected to drive market growth. High competition owing to the presence of a large number of players in this market is leading manufacturers to focus on product innovation and development. Manufacturers have introduced dry shampoos with various labels such as organic and paraben-free, as well as products with specific functions like anti-dandruff and color-protection. For instance, Acure Organics offers dry shampoos with natural ingredients such as argan oil, arrowroot powder, and kaolin clay. Captain Blankenship provides Mermaid Dry Shampoo in powdered form with organic arrowroot powder, kaolin clay, and organic essential oils. In 2017, 7.5% of consumers in the US purchased organic dry shampoo. In 2019, North America is expected to account for the largest share of 32.7% of the global organic hair care market.

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Market USP

Increasing popularity of innovative and rinse-free hair care products

Growth Opportunities in the Market

Rising preference for dry shampoo in spray form: Consumers prefer spray dry shampoo as compared to powder since it can be easily applied to the roots. Spray shampoo also enhances hair volume and eliminates any build-up on the scalp. At present, the spray segment accounts for the largest share of the dry shampoo market. There is a growing demand for the spray form of dry shampoo at salons and by individual consumers. Celebrity endorsements are also driving the sales of spray dry shampoo globally.

Growth of the organized retail sector: In 2018, brick and mortar retail stores accounted for the larger share of the global dry shampoo market. To check out the quality and variety of products, consumers prefer to visit retail stores. Additionally, store-based channels aid price comparison for different products and brands, which is driving the growth of the segment. The increasing number of specialty stores offering salon-grade products have contributed significantly to the offline sales of dry shampoo globally. However, the use of e-commerce or online channels is increasing due to the ease of home shopping and availability of a variety of products. Moreover, these channels offer deals, offers, and discounts, further driving the growth of the segment.

Key Players

Unilever Plc (Dove) (UK)
L'Oreal SA (Elvive) (France)
The Estee Lauder Companies Inc. (Living Proof) (US)
MacAndrews & Forbes Incorporated (US)
Shiseido Company Ltd. (Japan)
Pierre Fabre (Paris)
LVMH Group (France)
Church & Dwight Co., Inc. (US)
Coty Inc. (US)
Henkel AG & Company KGaA (Germany)
Kao Corporation (Japan)
Lush Australia (Australia)
Pierre Fabre Dermo-Cosmetique USA, Inc. (US)
Cult Beauty Ltd. (UK)

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Regional Analysis

North America: North America is expected to hold the largest market share of 36% of the global dry shampoo market in 2019. It is projected to remain the dominant market during the forecast period. The growth of the dry shampoo market in North America can be attributed to the increasing working population and high spending capacity of consumers.

US: The US dry shampoo market is competitive and dominated by a few major players such as Church & Dwight Co., Inc., L'Oreal SA, and Proctor & Gamble Company. Dry shampoo is a trending product in the US market. Dry shampoo absorbs the oil to give the hair a fresh and clean appearance without the use of water. The increasing demand for natural and organic haircare products in the US is expected to propel market growth during the forecast period.
Europe: Growing consumer awareness of the use of chemicals in personal care products and the need to address issues such as hairfall and scalp-related conditions are compelling consumers to choose herbal and chemical-free haircare products. This is expected to drive the growth of the dry shampoo market in the region during the assessment period. Endorsements by celebrities and hair stylists have also contributed to the growth of the dry shampoo market.

Germany: Germany held the largest market share in Europe dry shampoo market in the recent past is expected to be the dominant market during the forecast period. At present, the color protection segment is holding the largest share of the dry shampoo market in Germany.
UK: The UK market is expected to witness significant growth in the near future. Market players such as Unilever PLC and Cult Beauty Ltd. offer innovative products to consumers, which is driving market growth.

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