Digital Pen Market Growth by 2026 - Industry Forecast, Regional Analysis and Competitor Revenue Strategies

Digital pen is a writing instrument that allows the user to digitally capture handwritten notes or drawing, provides and used in conjunction with a digital notebook, smartphones, or tablets. Increase in government spending on digitization drives the demand for digital pen.

The digital pen market was valued at $326.79 million in 2016, and is projected to reach at $815.78 million by 2023, growing at a CAGR of 14.5% from 2017 to 2023.

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In 2016, android segment dominated the digital pen market in platform type segment, in terms of revenue. Moreover, camera digital pen segment witnessed significant growth, due to intuitive design, require minimal training, and effortless data transmission facility.

North America was the highest revenue contributor to the digital pen market in 2016, accounting for around 37.70% share, owing to surge in demand for digital creativity across media & journalism industry and rapid digitization has contributed to the growth of the digital pen market in this region. Furthermore, increase in adoption of BYOD policy across various end user such as BFSI, healthcare, manufacturing, and others drive the market across the country.

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The report features a competitive scenario of the digital pen market and provides a comprehensive analysis of key growth strategies adopted by major players. The key players profiled in the study are Apple Inc., Canon Inc., Hanvon Technology Co. Ltd, HP Enterprise Development, Livescribe Inc., Moleskine, NeoLab Convergence, Inc., Toshiba Corporation, Wacom, and Xcallibre. These players have adopted competitive strategies such as innovation, new product development, and market expansion to boost the growth of the market.

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