Europe Online Clothing Rental Market Is Growing At an Exponential Rate in Upcoming Years
Technological development such as easy access to the internet across Europe and increasing internet penetration rate have resulted in deviating the preference of consumers from offline shopping to online. There are numerable services offered on online clothing rental portals such as variety of choices in colors, sizes, and designs of dresses, easy price comparisons and most importantly convenience, which influences the consumers to opt for online purchases thereby driving the market. Additionally, increasing trust on the e-commerce industry and technology are uplifting the supply of this online rental market. One of the major drivers of this market is the ease of shopping experienced by its consumers along with value for money. Various initiatives and marketing strategies have been executed by several online rental enterprises to reach out to customers to create awareness as well as sustain in the competition. However, clothes rented online are shared and thus worn by several users leading to questions regarding hygiene of the product which could arise as a major drawback to the online clothing rental market.
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Through means of social networking platforms such as Instagram and Facebook, the online clothing rental enterprises can promote themselves and reach across various customers in a short span of time and hence expand their foothold in the market.
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KEY BENEFITS FOR STAKEHOLDERS
o A thorough analysis of the current trends and future estimations in the market are provided.
o The report exemplifies the key drivers, restraints, and opportunities and a detailed impact analysis from 2018 to 2025.
o The report is equipped with comprehensive analysis of the market with respect to end-users, clothing styles, and geography.
o A quantitative analysis of the current scenario and the forecast period highlights the financial competency of the market.
o Porters five forces model of the industry depicts the potential of buyers and suppliers in the market.
Key market segments
By End Users
By Clothing Type
o Rest of Europe
Market key players include
o Chic by Choice
o Girl meets dress
o Le Tote
o Rent the runway
o Dress Hire
o C'EST MA ROBE
o One Night Stand
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