Feminine Hygiene Products Market to Witness Growth Rate of 6.1% in the Forecast Period of 2022

Feminine Hygiene Products Market is expected to $42.7 billion by 2022, registering a CAGR of 6.1% during the period 2016-2022. In 2015, the Asia-Pacific region accounted for the largest market share of around 48.9%, owing to increasing awareness towards personal hygiene and higher adoption of sanitary pads in markets such as China, Japan and others.

Asia-Pacific has emerged as the largest market for feminine hygiene products due to higher penetration of sanitary pads in countries such as China and Japan. Personal hygiene awareness campaigns in rural areas of emerging economies such as India and China by government and major players operating in the industry, have contributed towards increasing the demand of sanitary hygiene products in the region. The demand for high-end products such as internal cleansers and tampons is relatively much lower in developing countries as compared to the developed markets, due to premium pricing of such products and lack of awareness. However, the adoption has increased at a notable pace since past few years, due to rising disposable income and increasing availability of such higher-end feminine hygiene products.

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Owing to increasing consciousness towards environmental sustainability, manufacturers are looking for ways to develop eco-friendly and reusable sanitary products. Moreover, in order to gain a stronger foothold in the feminine hygiene market, players have adopted product launch and acquisition as their key growth strategies. For instance, in 2015, Premier Food (UK) acquired La Femme business, a South African manufacturer of feminine hygiene products. La Femme business is a leading manufacturer of tampons and was a supplier of applicator and non-applicator tampons to Lil-Lets Group, a subsidiary of Premier Foods.

Feminine hygiene products are primarily distributed through retail stores which include supermarkets & hypermarkets, specialty stores (drug stores, pharmacies and beauty stores), convenience stores, and dollar stores. Among these, supermarkets & hypermarkets segment accounted for the largest share in the overall sales of feminine hygiene products in 2015 and is expected to maintain its leading position throughout the forecast period. However, convenience stores are the prominent distribution channels in rural areas of developing markets such as India and China. Online sales channel, which presently represent a relatively smaller portion of the market, is anticipated to gain popularity in the coming years due to increasing penetration and developments in E-commerce.

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Key benefits
o This study provides an in-depth analysis of the world feminine hygiene products market with current and future trends to elucidate the imminent investment pockets in the market.
o The report provides information regarding key drivers, restraints, and opportunities with impact analysis.
o Porter's Five Forces illustrates the potency of buyers and sellers operating in the market. This would offer a competitive edge to the stakeholders in executing profitable business decisions, consequentially helping them to have a better hold on the suppliers and buyers.
o SWOT analysis of the key market players have been provided to illustrate the business strategies adopted by them.
o The value chain analysis of the industry highlights the key intermediaries involved and elaborates their roles and value additions at every stage in the value chain.
o The quantitative analysis of the market during the period of 2014-2020 has been provided to elaborate the market potential.

FEMININE HYGIENE PRODUCTS MARKET BY SEGMENTS:
The market is segmented on the basis of product type, distribution channel and geography.

BY PRODUCT TYPE
o Sanitary pads
o Tampons
o Internal cleaners & sprays
o Panty liners & shields
o Disposable razors & blades

BY DISTRIBUTION CHANNEL
o Supermarkets & hypermarkets
o Specialty stores (drug stores, pharmacies & beauty stores)
o Convenience stores
o Dollar stores
o Online & others

BY GEOGRAPHY
o North America
o Europe
o Asia-Pacific
o LAMEA

The key market players profiled in this report are Procter & Gamble Co., Edgewell Personal Care Company, Unicharm Corporation, Kimberly-Clark Corporation, Lil-Lets Group Ltd., PayChest Inc., Svenska Cellulosa Aktiebolaget, Kao Corporation, First Quality Enterprises, Inc. and Hengan International Group Co. Ltd.

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