Asia Pacific Loyalty Management Market Emerging Opportunities, Revenue Analysis and Growth Projections | AIMIA Inc., ICF Inc. and Epsilon. Comarch

This Asia Pacific Loyalty Management market report comprises of the most recent market information with which companies can have in depth analysis of ICT industry and future trends. By applying market intelligence for this report, industry experts assess strategic options, outline successful action plans and support companies with critical bottom-line decisions. Competitive analysis studies of this market report helps to get ideas about the strategies of key players in the market. Not to mention, the scope of this market report can be broadened from market scenarios to comparative pricing between major players, cost and profit of the specified market regions.

Asia Pacific Loyalty Management Market is estimated to grow with the highest CAGR in the forecast period 2018 to 2025. 

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The major factors contributing to the growth of the market includes factors such as increasing need of competitive differentiation to gain market presence, technological advancement in mobile technology and applications, rising trend of loyalty programs, rise in number of cardholders and use of reward points.

Key Players 

Comarch SA is going to dominate the global loyalty management market followed by AIMIA Inc., ICF Inc. and Epsilon.

Market Segmentation: Asia Pacific Loyalty Management Market
The Asia-Pacific loyalty management market based on solution is segmented into two notable segments; customer loyalty and employee retention. Customer loyalty is sub segmented into by component and by type of analytics. By component is further sub segmented into exclusive discount/sales, membership point/rewards, customer specific offerings, special events, free products & services, cash back, loyalty cards and others. By type of analytics are further sub segmented into customer experience analytics, market basket analysis, social media analysis, customer segmentation, campaign management, data mining, predictive analytics and others. In 2018, customer loyalty segment is expected to dominate the market with highest market share and growing with the highest CAGR in the forecast period 2018 to 2025.
The Asia-Pacific loyalty management market based on deployment type is segmented into two notable segments; on-premises and on-demand. In 2018, on-premises segment is expected to dominate the market.
The Asia-Pacific loyalty management market based on organization size type is segmented into two small & medium-sized enterprises and large enterprises. In 2018, small & medium-sized enterprises segment is expected to dominate the market. However, large enterprises is expected to grow at the highest CAGR in the forecast period of 2018 to 2025
The Asia-Pacific loyalty management market based on vertical is segmented into seven notable segments; banking financial services and insurance, travel & hospitality, retail & consumer goods, IT & telecommunication, media & entertainment, healthcare & life sciences, manufacturing and others. In 2018, banking financial services and insurance segment is expected to dominate the market with 32.2% market share in the forecast period.
The Asia-Pacific loyalty management market based on type of offering capacity is segmented into six notable segments; technology platform capabilities, service delivery capabilities, loyalty strategy design, loyalty management, loyalty marketing and analytics and measurement. In 2018, loyalty management segment is expected to dominate the market with 41.4% market share in the forecast period.
Drivers: Loyalty Management Market

The major factors contributing to the growth of the market includes factors such as increasing need of competitive differentiation to gain market presence, technological advancement in mobile technology and applications, rising trend of loyalty programs, rise in number of cardholders and use of reward points.  

INCREASING NEED OF COMPETITIVE DIFFERENTIATION TO GAIN MARKET PRESENCE

Competitive differentiation is a strategic position in loyalty management which differentiates its products, services and brands from the competitors. Many companies offer product and services which are completely different from competitors. Competitive differentiation leads to various advantages such as no substitutes of loyalty programs of product and services available in market, to get product differentiation which effect brand loyalty along with provide high quality for customer, increase in buyer value by providing unique products in loyalty programs and others. Competitive differentiation is important as it provides offering superior value by providing superior quality of products which effects loyalty towards customers, generating repeated customers which develops a loyal relationship with customers. Competitive differentiation plays a major role in delivering value for building customer loyalty. It will help in achieved desired outcomes in which selling more products and services to their end users. For creating competitive differentiation in loyalty programs it can be accomplish by various objective such as lowest price of the product and differentiation based on other parameters. For instance, Walmart offers lowest price by providing discount-cantered rewards, card-based and other. Many brands such as Verizon, Esther & Co, Pizza Hut offer loyalty programs, For instance Verizon offers a point-based program and Verizon awards its members just one credit after USD 300.0 in spending. Esther & Co. offers VIP reward program that includes purchases, referrals, on social site Esther & Co. provides 25 points per share on social site.

The e-commerce industry provides a competitive differentiation for boosting loyalty programs. It helps in creating a place community to connect with people for generating loyalty. According to the article published by business2community, in 2017 Facebook created a foster community with its users. In this community it will connect people who like them and loyal to the products and brands.

Moreover, many entertainment brands have started loyalty programs in order to differentiate from competitors, for instance, 20th Century FOX promotes its customers to share its movie trailers across social media in exchange for free movie tickets and concession food.

Hence, increase in competitive differentiation in various sectors such as ecommerce industry, retail industry, media & entertainment industry to stand differently from the competitors. This will affect the growth of loyalty management in future.

RISING TREND OF LOYALTY PROGRAMS

Loyalty programs are a type of marketing strategies preferred to encourage customer to continue shop product and service offered by company. The main objective of loyalty programs is to increase customer loyalty along with collecting customer data. Loyalty programs are important marketing tools which help in retaining customers, and improve brand's reputation. The main purpose of loyalty programs is to increase business, improved in sales of companies, strengthen relationship between customer and business. The customer will get benefit in the form of discounts, rebates, free products, or other promotions. In order to maintain loyalty programs in retail industry most of the company's provides various cards to the loyal customer such as loyalty card, rewards card, point's card, advantage card, or club card. Loyalty cards has more influenced by customer in the region of U.S. According to the article published by CTS Service Solutions, 3 out of 4 U.S. have at least one retail loyalty card.

Many loyalty programs are offered by different brand for the customers by launching a mobile rewards program; through this the customers can earn points towards a free pizza by ordering through a mobile application.

Furthermore, L'Oréal Paris offers Worth It rewards that can be redeemed through retail loyalty card, submitting receipts, or shopping online.

To build a successful loyalty programs it needs high level of customer satisfaction and provides various contextual offers to customer for engaging customer with brand. Comarch SA. (Poland) provides various offers in loyalty programs such as lotteries, special auctions, coupons or other benefits for the best customers.

Furthermore, In 2015 According to the article published by colloquy, U.S. consumers carry 3.3 billion memberships in customer loyalty programs .Along with this in 2013 an increment of 26.0% took place in the number of memberships of loyalty programs.

Hence, rising trend of various loyalty programs such as discounts, rebates, free products, loyalty cards and others offered by various companies will affect the growth of loyalty management in future.

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