Hair Care Market Report involving Key Players: von Products, Inc., LOreal, Marico Limited, Kao Corporation, Procter & Gamble, Hindustan UniLever
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Rising disposable income and increasing scalp and hair problems globally drive the market growth significantly. For example, according to the International Society of Hair Restoration Surgery, hair loss is widely affected to the all age group as they grow older. Thus, demand for hair care products and services is likely to increase at a rapid pace over the future period.
Product segment is bifurcated into Hair Colour, Shampoo, Hair Styling Products, Conditioner and Hair Oil. Shampoo captured the highest share, over 40% throughout the study period. The distribution channel is divided into Supermarkets, Health & Beauty Stores, and others.
Regionally, North America and Europe recorded highest revenue share, captured above 50% collectively. Due to the relatively low barriers to entry, the hair care service industry in these regions is highly fragmented and a number of key companies are investing increasingly to capture large customers. Furthermore, the presence of international incumbents holding a strong position within the consumer products markets in the Asia Pacific and Europe support this regional growth to great extent. On contrary, Asia Pacific region is anticipated to grow with highest CAGR owing to the diverse product range offered by the leading market players.
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Key Vendor Takeaway
A number of players in hair care industry in the U.S. are preparing to inject new investment to offer novel products and services to capture large customer base. Avon Products, Inc., LOral, Marico Limited, Kao Corporation, Procter & Gamble, Hindustan UniLever are some of the prominent players operating in this market. LOral and Procter & Gamble are two major players, accounted for significant revenue share.
Continuous product innovation coupled with the introduction of new hair care products are considered to be the key strategies adopted by key players. For example, LOral expanded its natural hair care category, Botanicals Fresh Care range in June 2017 with an aim to offer premium experience with high-quality products. The company offers this product in four different versions namely Geranium, Camelina, Safflower, and Coriander, with paraben, dye, and silicone-free.
The market size and forecast for each segment and sub-segments has been considered as below:
Historical Year-2014 & 2016
Traders, Distributors, and Suppliers
Government and Regional Agencies and Research Organizations
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SCOPE OF THE REPORT
The scope of this report covers the market by its major segments, which include as follows:
MARKET, BY PRODUCTS
Hair Styling Products
MARKET, BY REGION
Rest of Europe
Rest of APAC
Rest of the World
Middle East and Africa
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