Rising use of internet spurs growth in online advertising market in China

Netscribes (India) Pvt. Ltd., launches its Online Advertising Market – China report covering the Internet medium. The report is part of the Entertainment and Media Industry series of Netscribes.

Mumbai, India – 12th Sept, 2011 – Netscribes (India) Pvt. Ltd., a knowledge consulting solutions company, announces the launch of its report Online Advertising Market in China 2011. Online advertising is fast picking up in the Chinese markets. The industry is expected to grow at 48% per annum till 2015, driven by rising levels of internet penetration.

The report begins with the Chinese Advertising Industry section that highlights the spending on media and advertisements and the growth of the advertisements as compared to the GDP growth. The section provides information regarding the various channels used by the consumers in China. This is followed by the Online Advertising industry section that depicts the market size and the growth of advertising on the internet. The same is provided from 2006 to 2013. It also highlights the key segments in the space and their respective shares of the online advertising market and the various sources of advertisements used by advertisers. It includes an overview of the market segments in the online advertising space along with the major user industries contributing to its growth and also the players operating in the segment. This is then followed by the business models that are adopted by the players to generate revenues.

An analysis of the factors driving the growth of the online advertising market in China include growth in internet users, rise in target industries, rise in online retail, growing social networking user base, emergence of online video advertising and under-penetrated market. Major challenges faced by the market players are also analyzed which include technological constraints and literacy and declining importance of portal websites. Further analysis of the market reveals the key trends in the market which include dominance of search engine ads, IT, Auto industries largely advertise on portals, remodelling of alliance network advertising, players continue exploring online community advertising.

The report also delves into various government regulations and policies governing and controlling the operations of the players in the Chinese online advertisement market.

The competitive landscape of the online advertising market is extremely diversified with different players adopting various business models to generate revenues. The competition section provides an overview of the competitive landscape of the Chinese online ad market highlighting the ranking of the key players in terms of revenue and profit. The section also provides a 3-dimensional analysis of the financial performance of top five players in the online advertising market in China. It also includes a snapshot of the key players in the market with their business and key financial overview.

The key takeaways section summarizes the future outlook and the initiatives or strategies adopted by the online advertising players amidst the various opportunities and challenges persistent in the online advertising market in China.

Netscribes (www.netscribes.com) is a pioneering knowledge consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, publishing services and customized knowledge database creation. At its core lies a true value proposition that draws upon a vast knowledge base

Gagan Uppal
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Off Dr. Ambedkar Road, Parel (East)
Mumbai 400 012
Maharashtra, India.
Tel: +91 22 4098 7530
gagan.uppal@netscribes.com

This release was published on openPR.