Global Rugged Smartphones Market Is Expected to Reach USD 3.71 Billion by 2025
Nowadays, smartphones have become more advanced and gotten more water resistant. But a case and some water resistance aren't enough for the people who work in engineering or construction sector and need something that can survive dust, rain, and the occasional fall onto hard materials. A rugged smartphone with military-grade protection is one of the best option for those with a demanding job or lifestyle with constant exposure to environmental hazards. Also, a rugged smartphone is a smart choice to use when traveling as a second phone. Rugged smartphones have to meet all the military standard for the protection against temperature, heat, water, shock, and dust.
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A rugged smartphone has a thicker, fully sealed housing that protects it from all sorts of elements like water, dust, shock, and vibration. These smartphones can even withstand in frozen, sandstorm, or underwater conditions. Rugged smartphones are preferred in circumstances where smartphone performance is directly affected by environmental conditions or user characteristics. In extreme conditions such as battlefields, oil and gas fields, mines, harsh conditions of vehicles, and construction sites.
Global rugged smartphones market is growing rapidly, due to increasing demand for tough smartphones in the various industry verticals. With the growing proliferation of smartphones, devices that can withstand accidental falls, expose to water or sand, and extreme weather conditions are becoming increasingly important. In addition to keeping the data safe, smartphones also need to function properly for use in military, law enforcement, and fire-fighting, even in harsh environments. This drives the need for rugged smartphones that have improved battery life, high memory, and excellent processing speed. However, high cost and lack of awareness in developing countries is expected to hinder the market growth over the forecast period.
Key players operating in the global rugged smartphones market includeCaterpillar, Crosscall, RugGear, Thuraya Telecommunications Company, Sonim Technologies Inc., Shenzhen Huadoo Bright Group Limited, Beijing cloud Fox era Technology Co., Ltd, Shenzhen XinKingBrand, Runbo, American Reliance, Inc., ZOJI, Ulefone Technology Co., Ltd., Zebra Technologies Corp., AGM Mobile, Doogee, and Blackviewamong others. The companies are adopting different key strategies to gain the major market share and competitive advantage in the market. Strategies such as new product development, merger and acquisition, geographical expansion, and fund raising for the new development have been adopted by key vendors in the market.
o In January 2020, Caterpillar announce the launch of Cat S32, rugged phone with Android 10 and 4,200 mAh battery. The phone can be operated while wearing gloves and also by wet fingers.
o In July 2019, Crosscall launches rugged smartphone range in South Africa, to expand the presence in the African market.
o In January 2019, RugGear expands its product range with RugGear RG650, a robust and powerful rugged smartphones.
o Sonim Technologies announced the two new ultra-rugged mobile devices - the XP8 and XP5 to expand leadership in the ultra-rugged mobility category.
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Military smartphone segment held the largest market share of 65.52% in 2018
The product segment is classified into civil smartphone and military smartphone. Military smartphone segment held the largest market share of 65.52% in 2018, due to their growing need for protection against vibration, shock, extreme temperatures, dust and water in harsh environment. Military smartphones are often tested to withstand various military grade specifications, meaning these smartphones can withstand extreme temperatures. They are designed to withstand the absolute worst conditions such as sandstorm or blizzard and these model are indestructible. The military rugged smartphones undergone stringent IP68 tests to ensure that they meet military-specified standards for protection against extreme temperatures, vibration, shock, dust and water (albeit in controlled environments).
The offline retail segment held the largest market share and valued at USD 1.37 billion in 2018
Application segment includes online retail and offline retail. The offline retail segment held the largest market share and valued at USD 1.37 billion in 2018. . It remains the most popular shopping channel for consumers and gives a better customer experience. Offline retail of rugged smartphones gives certain advantages such as instant delivery, immediate availability and no risk of delays, trust and security. Online retail is continuing to grow at significant growth rate over the forecast period. Customers also appreciate the convenience of e-Commerce. Rugged Smartphones are available on various online retail websites such as amazon, gearbest, etc.
RegionalSegment Analysis of the Rugged Smartphones Market
o North America (U.S. , Canada, Mexico)
o Europe (Germany, France, U.K., Italy, Spain, Rest of the Europe)
o Asia-Pacific (China, Japan India, Rest of APAC)
o South America (Brazil and Rest of South America)
o Middle East and Africa (UAE, South Africa, Rest of MEA)
The market has been divided into North America, Europe, South America, Asia Pacific, and Middle East and Africa. North America held the largest market share of 36.17% in 2018. This is mainly due to the diversify applications of rugged smartphones in the U.S. and Canada for, military &defense, industrial control, mining, is expected to contribute towards the growth of market during the forecast period. Asia Pacific is projected to be one of the most promising market in the coming years, owing to rising application of rugged smartphones in the countries such as India and China.
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About the report:
The global rugged smartphones market is analysed on the basis of value (USD Billion), volume (Units), consumption (Units), imports (Units) and exports (Units). All the segments have been analyzed on global, regional and country basis. The study includes the analysis of more than 30 countries for each segment. The report offers in-depth analysis of driving factors, opportunities, restraints, and challenges for gaining the key insight of the market. The study includes porter's five forces model, attractiveness analysis, raw material analysis, supply, demand analysis, competitor position grid analysis, distribution and marketing channels analysis.
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