Magma’s Silicon One Technology Solutions for Emerging Silicon Address the Challenges of Chip Design in India

BANGALORE, Sept. 7, 2011: Magma® Design Automation (Nasdaq:LAVA), today formally introduced its Silicon One technology solutions for emerging silicon to Magma users in India. MUSIC (Magma Users Summit on Integrated Circuits) is dedicated to providing an open forum for users to share and exchange ideas on how they use Magma solutions to meet the challenges of IC and SoC design. Magma’s Silicon One solutions bring focus to making silicon profitable for customers by providing differentiated solutions and technologies that address business imperatives facing semiconductor makers today – time to market, product differentiation, cost, power and performance.

In a keynote presentation, Rajeev Madhavan, Chairman and CEO of Magma, described a trend towards vertical integration where electronics companies such as Apple and Google aggregate software, silicon and services to gain tighter control over the quality of the electronic products and ultimately, the customer experience. Greater vertical integration in electronics manufacturing requires greater silicon integration of complex analog and digital technology. Madhavan explained how, through Silicon One, Magma supports this trend by providing advanced digital design, digital sign-off, analog design, analog verification and yield management capabilities that address the time-to-market, product differentiation, cost, power and performance requirements of semiconductors.

Madhavan sees great potential for the India semiconductor industry to take advantage of this trend. “While the global semiconductor market has experienced a decline in recent years, the Indian market has grown,” said Madhavan. “The ever-increasing silicon integration challenges are creating more market opportunities for semiconductor suppliers that can provide front-to-back solutions. With Silicon One, Magma provides the India semiconductor industry the solutions it needs today to ensure its continued growth.”

Silicon One: Technology Solutions for Emerging Silicon

Silicon One’s initial focus is on three types of devices that are key to electronic products that are most prevalent today:

• Analog/Mixed-Signal (AMS): The exponential growth of the wireless market has dramatically accelerated the need for more advanced analog/mixed-signal designs. Key critical analog blocks are increasing in AMS chips while the digital content is also growing to accommodate increased control functions. The latest generation of AMS designs resemble SoC devices – they are large, complex, and are created using more advanced process nodes.
• Memory: The proliferating use of SRAM, DRAM, Flash and image sensors in smartphones, cameras, tablets, notebooks, etc. has created one of the most competitive markets in terms of cost and time to market. The key concerns of these customers are high reliability memory chips (every bit of memory must work) at the lowest possible cost.
• System-on-Chip (SoC): Today’s state-of-the-art SoC designs integrate everything – digital (including multiple processing cores and hardware accelerators), analog, mixed-signal, and memory – together on a single chip. The result is that SoCs are among the most challenging and complex designs, but they enable the integration of many functions and provide the lower component cost, lower power consumption, and higher processing throughput demanded by the most advanced end-applications.

About Magma
Leading semiconductor companies worldwide use Magma’s electronic design automation (EDA) software to produce chips for a wide variety of vertical markets including tablet computing, mobile devices, electronic games, digital video, networking, military/aerospace and memory. Silicon One, Magma’s technology solutions for emerging silicon, address time to market, product differentiation, cost and performance while making silicon more profitable. Magma products include software for digital design, analog implementation, mixed-signal design, physical verification, circuit simulation, characterization and yield management. The company maintains headquarters in San Jose, Calif., and offices throughout North America, Europe, Japan, Asia and India. Magma’s stock trades on Nasdaq under the ticker symbol LAVA. Follow Magma on Twitter at www.Twitter.com/MagmaEDA and on Facebook at www.Facebook.com/Magma. Visit Magma Design Automation on the Web at www.magma-da.com.

Magma is a registered trademark of Magma Design Automation Inc. All other product and company names are trademarks or registered trademarks of their respective companies.

Forward-looking Statements:

Except for the historical information contained herein, the matters set forth in this press release, including statements about the features and benefits of Magma products, are forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially including but not limited to the ability of Magma products to produce the desired results and the company’s ability to keep pace with rapidly changing technology. Further discussion of these and other potential risk factors may be found in Magma's public filings with the Securities and Exchange Commission (www.sec.gov). The company undertakes no additional obligation to update these forward-looking statements.
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For editorial queries only, please contact:
Monica Marmie (Magma Design automation): 408 565-768 (email:mmarmie@magma-da.com)
Anas (PRHUB):080-22998141, 22483008 (email:anas@prhub.com)
Shayan (PRHUB): 080-22998141, 22483008(email:shayan@prhub.com

Leading semiconductor companies worldwide use Magma’s electronic design automation (EDA) software to produce chips for a wide variety of vertical markets including tablet computing, mobile devices, electronic games, digital video, networking, military/aerospace and memory. Silicon One, Magma’s technology solutions for emerging silicon, address time to market, product differentiation, cost and performance while making silicon more profitable. Magma products include software for digital design, analog implementation, mixed-signal design, physical verification, circuit simulation, characterization and yield management. The company maintains headquarters in San Jose, Calif., and offices throughout North America, Europe, Japan, Asia and India. Magma’s stock trades on Nasdaq under the ticker symbol LAVA. Follow Magma on Twitter at www.Twitter.com/MagmaEDA and on Facebook at www.Facebook.com/Magma. Visit Magma Design Automation on the Web at www.magma-da.com.

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