Global Transparent Display Market Research Report Explores the Comprehensive Analysis For The Forecast Period (2019-2024)

Valuing $524.7 million in 2018, the transparent display market is projected to progress to $4,933.6 million by 2024, experiencing a CAGR of 46.2% during 2019-2024 (forecast period).

The organic light-emitting diode (OLED) category is expected to witness the highest CAGR during the forecast period, on the basis of technology. This is because OLED screens have self-illuminating pixels, which do away with the requirement for backlighting.

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Interactive displays are trending in the transparent display market, with an increasing number of companies in the hospitality, retail, and automotive applications, adopting them.

The retail sector uses them to present different products to potential customers in a more aesthetically appealing way, as these displays themselves are visually pleasing. Similarly, heads-up displays and navigation and infotainment screens are the various applications of such products in the automotive industry.

Additionally, people can type the password on the screen to unlock their vehicles, especially luxury cars, which are witnessing an increasing integration of such technologies.

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A major reason behind the progress of the transparent display market is the rapid adoption of these products in the advertising domain.Several firms, such as P&G and the Coca-Cola Company, are already using these products to promote their offerings. In 2018�-19, Coca-Cola spent $5.8 billion, while P&G invested $6.7 billion in advertising activities, including the procurement of transparent displays.

The high-definition (HD) category dominated the transparent display market in 2018, on the basis of resolution, as such displays have existed for a considerable time. Additionally, they are more cost-effective compared to full-HD and ultra-HD variants, which is another reason for their high popularity among end users.

Based on application, the largest category in 2018 was digital signage, on account of the heavy usage of digital signage in the transportation, retail, education, and healthcare industries.

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In 2024, Asia-Pacific (APAC) and North America would together hold more than 79.0% share in the industry.

During the forecast period, the highest CAGR in the transparent display market would be experienced by Asia-Pacific (APAC), as the demand for these devices is increasing in countries such as Japan, China, and India. Within the region, China was the largest user of such products in 2018, owing to their wide availability and the fact that a large number of manufacturers exist here.

Read More Related Reports:

Interactive Display Market : https://www.psmarketresearch.com/market-analysis/interactive-display-market

Flexible Display Market :
https://www.psmarketresearch.com/market-analysis/flexible-display-market

Retail Touch Screen Display Market :
https://www.psmarketresearch.com/market-analysis/retail-touch-screen-display-market

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This release was published on openPR.