Debenhams reports Miami Vice chic returning to the British high street

Debenhams has reported that trends first made popular by the 1980s TV cop series Miami Vice are coming back into fashion, thanks to young men who weren't even born when the series was first broadcast.

The return of the look, first noticed by Debenhams in May, has seen demand for Miami Vice style espadrilles leaping by an incredible 197 per cent over the last three months alone. In the same period, chinos have risen by 94 per cent and light colour sports jackets have grown by 500 per cent.

T-shirts worn under formal mens jackets (http://www.debenhams.com/men/coats-jackets ), pastel shades, rolled up sleeves, and mens shoes (http://www.debenhams.com/shoes/men ) worn without socks – forever associated with heart-throb hero Don Johnson - have become top sellers once again, according to high street chain Debenhams.

Lizzie Singleton, spokesperson for Debenhams said: "Who could have predicted that the style would prove so popular thirty years after the programme started? Young men are still looking to emulate the classic American look. In fact, the T-shirt under jacket look has never managed to go away."

Miami Vice (broadcast during the 1980s) was one of the most popular TV programmes ever. It won a worldwide audience and persuaded an entire generation of men that designer stubble and pastel shades were the height of fashion.

The style - perfect attire for sunny Florida where the series was set - has become the norm for British men going on a night out in Newcastle, Cardiff and Aberdeen, where the look has proved most popular.

Debenhams menswear design team believe that current TV presenters such as T4's Rick Edwards and Nick Grimshaw, as well as George Lamb and designer Henry Holland may have encouraged the acceptability of the look.

Lizzie Singleton continued: "We’re not surprised that Miami Vice chic has undergone a revival. Light pastel colours, loose jackets and casual tees suit all physiques. Dressing like you are on Miami South beach is also a great way to cheer you up after a wash-out of an August."

ENDS

About Debenhams:
Debenhams is a leading department stores group with a strong presence in key product categories including womenswear, childrenswear, mens clothes (http://www.debenhams.com/men ), home and health and beauty.

Debenhams is the second largest department store chain in the UK and operates 167 stores in the UK and Republic of Ireland. Debenhams also has 61 international franchise stores in 24 countries and six Magasin stores in Denmark.

Debenhams' online stores are available at www.debenhams.com and www.debenhams.ie.

Designers at Debenhams include Preen, Jonathan Saunders, Jonathan Kelsey, Roksanda Ilincic, Ted Baker, Jeff Banks, Jasper Conran, Erickson Beamon, FrostFrench, Henry Holland, Betty Jackson, Ben de Lisi, Julien Macdonald, Melissa Odabash, Jane Packer, Pearce Fionda, Janet Reger, John Rocha, Lisa Stickley, Eric Van Peterson and Matthew Williamson.

PR Contact:
Press Office
33 Wigmore Street
London
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08445 616161
www.debenhams.com

This release was published on openPR.