DetailXPerts: Leading the Way in Vehicle Detailing and Its Marketing
Beyond Brand Recognition
DetailXPerts has been the market leader in offering superior detailing services for years now. People in the geographical areas they serve recognize the brand. Most have either seen some of the branded mobile detailing vans or come across their social media posts. Yelp reviews and referrals are two other popular channels of fame for the company. “The feeling you get when a complete stranger responds to your announcing that you represent DetailXPerts with ‘Really? I’ve heard about you, guys!’ is incredible”, points out Angela Williams, the company’s President and adds, “This is the moment when you know that the brand awareness and recognition stages of your marketing cycle are complete and it’s time to move on.”
In Come the Innovative Marketing Artillery
New business goals call for new strategies. The company is now ready to face the new challenges with a rich arsenal of creative marketing ideas. These are generally split in two main categories – the service side and the franchise one. For each, the team has developed a variety of content items, putting a strong emphasis on videos and other visual elements. For example, DetailXPerts’ YouTube channel (https://www.youtube.com/user/detailxpertsfranchis) recently created its brand new playlist, DetailXPerts Franchise Business Tips, where they will share valuable tactics, insight, and advice primarily from own experience and that of their franchise owners. The first video (https://www.youtube.com/watch?v=ctGgNFim5Fc) of the series is already available and sheds light on the importance of maximizing on your business’s uniqueness as explained by the company’s first franchisee, Terry Cleveland in St. Pete, FL.
Yet, creating and sharing video for the sake of content development alone is not the point. DetailXPerts’ new strategy actually ties in many elements to come up with a coherent “voice” and theme – each item connects in a relevant and meaningful way with the rest of the activities, adding on the value created by the previous one and ensuring a higher level of user experience and satisfaction. “Gone are the days where you’d see some marketing attempts scattered around without a unifying theme – these just won’t work anymore”, says Williams and concludes, “Marketing has evolved and so have we; we owe it to our customers and fans.”
What the Market Wants
Trends clearly show a strong preference for meaningful and relevant content. Even more so, an integrated approach helps users recognize and appreciate the value that comes with each piece. To accomplish this, DetailXPerts has ambitious plans to charge up its communication with fans and followers, especially on LinkedIn and other social media. Their aim is to successfully complete the next step of their brand cycle, namely brand engagement and selection. Current SEO tactics will also be complemented and enhanced, making it even easier for customers and franchise prospects alike to find what they need and get in touch with the company.
Address: 6121-A Heritage Park Drive, Chattanooga, TN 37416
Phone: (877) 317-9737
Fax: (888) 828-1458
Angela Williams, President
With its Support Center located in Chattanooga, TN, DetailXPerts is the world’s first eco-friendly auto spa system offering franchise opportunities in the country and beyond its borders. The unique patent-pending steam technology, impeccable results, and environmental concept (clean 15 cars with just 2 gallons of water) have attracted thousands of clients and an increasing number of entrepreneurial-spirited people looking for a proven business system in an educational and family setting. For more information, call (313) 924-9779, toll free (877) 317-9737, or visit their websites at www.detailxperts.net and www.detailxpertsfranchise.com.
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