Entertainment and Media Market and top key players are Baidu Inc. (China), News Corporation (US), Advance Publications, Inc. (US), iHeartMedia, Inc.

The global entertainment and media market is expected to reach approximately USD 6,709.4 billion by 2030, registering a CAGR of 10.40% during the forecast period. Entertainment and media industry is widely diversified and has witnessed transformation in terms of technology and applications in recent years. This transformation has led to global entertainment and media enterprises to offer innovative content and effective distribution models to stay ahead in the highly competitive market. The key players in the market are constantly developing strategies to combine high-quality content and distribute it to offer enhanced user experience in terms of content discovery and attractive prices. The industry is significantly benefitted by digital tools and platforms facilitating efficient production, distribution, and consumption of content revolutionizing the market growth.

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The market has been divided into various segments based on type and application.By type, the market has been segmented into book & magazine, films and theatrical, social media, music, animation, video games, outdoor advertising, radio and broadcasting, amusement park/facilities, sports, toys, and art. The media and entertainment industry is changing at a rapid pace due to the proliferation of smart and connected devices such as smartphones, tablets, smart speakers, gaming consoles, and smart TVs and increased adoption of the Internet.

The global entertainment and media market, by type, has been segmented into films and theatrical, music, social media, animation, video games, sports, art, amusement park/ facilities, radio & broadcasting, book & magazines, toys, and outdoor advertising. The books and magazine segment dominated global entertainment and media market in 2018 and is expected to grow at a CAGR of 5.51% during the forecast period of 2019–2030. However, the video games segment is expected to be the fastest-growing at a CAGR of 14.95% during the forecast period of 2019–2030

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By application, the market has been bifurcated as wired and wireless. Both wired and wireless applications use channels for data transmission between transmitters and receivers. The wired medium uses cables for transmission, whereas the wireless medium uses frequency spectrum such as radio waves and microwaves. Wired and wireless connectivity is used in devices such as smartphones, tablets, PCs, televisions, and gaming consoles for media and entertainment purposes. The wired segment dominated the global entertainment and media market by application in 2018 and is estimated to grow at a CAGR of 9.56% during the forecast period of 2019–2030. However, the wireless segment is expected to be the fastest-growing segment during the forecast period.

Key Players

The key players of the Entertainment and Media Market include Baidu Inc. (China), News Corporation (US), Advance Publications, Inc. (US), iHeartMedia, Inc. (US), Discovery, Communication Inc. (US), Grupo Globo (Brazil), Warner Media, LLC (US), Verizon Communications Inc. (US), Alphabet Inc. (US), Comcast Corporation (US), Facebook, Inc. (US), Bertelsmann SE & Co. KGaA (Bertelsmann) (Germany), Viacom, Inc. (US), CBS Corporation (US), and The Walt Disney Company (US) among others.

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