TREND OF ‘CLEAN MEAT’ TO SPUR GROWTH OF MEAT ALTERNATIVES MARKET
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A key strategy adopted by industry vendors is the launch of new and innovative products, such as the introduction of novel flavors, textures, and non-GMA products. Region-based preferences and availability of raw materials play a key role in determining the vendors’ strategy. Emphasis on offering organic products is expected to be a key trend that vendors could focus on in order to leave their mark in the meat alternative market. For instance, California-based start-up, Impossible Foods, have introduced a product made from plants that taste like ground beef. Such trends are expected to provide ample opportunity for vendors to experiment in the global meat alternatives market.
Leading vendors in the global meat alternatives market are Kellogg Company, Nutrisoy Pty Ltd, Impossible Foods Inc., Beyond Meat Inc., and Pinnacle Foods.
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TMR predicts that the global meat alternatives market will rise at a 6.1% CAGR over the forecast period of 2018 to 2026. Among the different categories, the frozen segment is expected to gain popularity over the forecast duration. The segment is predicted to generate revenues of more than US$ 45 bn by 2026-end.
Geographically, North America market for meat alternatives is projected to remain lucrative over the forecast period. The Asia Pacific is anticipated to take a lead in the global market in the coming years.
Rising Health Awareness to Drive Meat Alternatives Market
Individuals in high-income groups around the world, due to their unhealthy food and lifestyle practices, are more prone to chronic diseases like cancer, diabetes, and other critical health problems. Increased incidence of such health disorders will lead to a rise in health awareness. In turn, market growth is expected to gain traction over time. Furthermore, rapid growth in the foodservice industry and attractive marketing and promotional strategies of vegetarian companies have had a positive impact on market growth.
When vegetable and plants are consumed, reduction of cholesterol, PCOS treatment, and menopausal complications have been shown to be outstanding. Roughly 13% of the millennium are vegetarians and 4% are vegans that avoid dairy products and thus the demand for the most suitable alternative such as soy and poultry protein is increased. A surge in awareness regarding healthier alternatives is expected to boost the global meat alternatives greatly.
Trend of Clean Meat to Open Avenues for Growth
The conventional meat industry is confronting a growing tide of challenges in the form of interrelated business, moral, and environmental issues, despite high-profile deals in the sector. However, start-ups are gaining popularity using technology to manufacture meat in labs or from plant-based products. The future of meat giants is threatened by meatless foodstuffs such as beef-free burgers and pea-based shrimp. These startups are able to improve all parts of the meat industry, in addition to providing new products.
The meat value chain could be dramatically simplified in future, the meat obtained from feeds, farms, and slaughterhouses can be replaced by the "clean meat" produced in a laboratory or factory. The rising concerns regarding animal cruelty and trend of veganism are likely to work in favor of the meat alternatives market.
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