Surface Computing Market to Witness Heavy Growth Prospects Via Curved Screen Segment Over 2020-2025

Curved screen products in the surface computing market are expected to witness high growth opportunities over the forecast timespan. Curved screens provide a three-dimensional and immersive experience to the viewers due to high immersion levels. The growth is attributed to the enhanced user experience owing to the wide viewing angle and picture quality offered by curved models. The flat screen segment is also gaining high demand owing to its advantages such as easy installation and reliable interaction. These screens are increasingly consumed in several industry verticals due to low power consumption requirements and easy portability features, further expanding the market.

In the surface computing market, 3D interaction methods are growing rapidly due to the integration of 3D technologies in various electronic products. The growth is attributed to features such as allowing human gestures to interact with systems. These free-hand gestures allow the movement in 3D space without actually coming in contact with the devices. The 2D interaction segment is gaining demand due to the low implementation cost and high product availability across all regions. Low manufacturing cost, high affordability, and reliability associated with the 2D interaction method are adding up to the market growth.

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The consumer electronics segment in the surface computing market is witnessing high demand due to the increasing popularity of enhanced user interfaces. The implementation in devices, such as 3D curved televisions, personal computer systems, smartphones, and gaming head gears, is driving the demand for these products. The market is rising in the hospitality & healthcare industry owing to the technical advancements in these sectors. Surface computers in hotels identify VIP customer cards and aid in selecting the preferred items from their personalized menu cards.

Body computing model, which uses the human body as an interactive platform is a major trend in the surface computing market. Several beauty products, which are applied to human skin, fingernails, and hair are developed using this technology. For instance, conductive eye make-up has been launched, which allows features such as turning on the light by winking an eye and check e-mails by winking another eye. The surface computing market has opportunities in the healthcare industry to develop wearable products for disabled people. These wearables work as remote controls for televisions, air conditioners, refrigerators, etc. Augmented Reality (AR) devices integrate this technology to give natural immersion solutions to the users.

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The North America surface computing market is developing at a rapid pace owing to the demand for technically advanced products in this region. Factors, such as high consumer awareness and easy product availability, are majorly adding up to the industry growth prospects. The presence of several major surface computing technology manufacturers in the U.S. creates high product awareness and demand.

Key players operating in the global surface computing market include Microsoft Corporation, Planar Systems Inc., 3M Corporation, Dell Inc., Lenovo Group Ltd., Viewsonic Corporation, Hewlett-Packard Ltd., Samsung Electronics Co., Ltd., Toshiba Corporation, and Sony Corporation. These companies have adopted various strategies such as product innovations, mergers & acquisitions, collaborations, and partnerships to develop new offerings and gain a competitive advantage.

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