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Commercial Printing Market 2020 - Global Industry Analysis, Growth Forecast & Emerging Trends To 2025

01-14-2020 06:53 PM CET | Business, Economy, Finances, Banking & Insurance

Press release from: Global Market Research

Commercial Printing Market

Commercial Printing Market

The increasing adoption of electronic advertising and promotional techniques by businesses is predicted to restrict the commercial printing market growth. Rise in the concern toward the increasing usage of paper-based printed materials that have an adverse environmental impact is encouraging businesses to shift toward electronic media advertising. This promotional technique allows enterprises to reduce their additional expenses on printing technologies and solutions, negatively impacting the market demand. Furthermore, the market is highly dependent on feedstock prices of materials, such as ink, solvents, paper, and other materials, required for printing.

Technological advancements and innovations in packaging techniques are the major factors that are propelling the commercial printing market growth. With the introduction of new packaging solutions, such as flexible and sustainable packaging, printing technologies are improving considerably. Manufacturers in the market are continuously engaged in developing eco-friendly solutions that can reduce the environmental impact of business operations. For instance, Kornit Digital is offering water-based NeoPigment inks specifically developed for the textile industry that are free from hazardous and toxic chemicals, making them eco-friendly printing solutions. Similarly, in March 2018, ColorJet showcased its innovative green UV digital printing technologies Verve Hybrid and Vulcan developed for signage business.

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The commercial printing market is witnessing high growth due to the increased application of solutions for advertising. The increasing competition among businesses has resulted in high investment in promotional events to attract a large customer base. The companies are catering their solutions & services to untapped markets with the help of sales promotions and advertisements, propelling the market growth. For instance, in April 2019, Unilever PLC, an FMCG company based in the UK, introduced a creative print advertisement for its food product Marmite. This advertising strategy has gained a positive response from customers and improved the brand identity for Marmite.

Commercial Printing Market, By Type

• Offset lithography
• Digital
• Flexography

Commercial Printing Market, By Application

• Advertising
• Packaging
• Business
• Wide format graphics
• Signages
• Others

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The growing usage of digital printing techniques in a wide range of industrial sectors, such as food & beverage, entertainment & media, and personal care, is expected to augment the commercial printing market. Digital printing is highly cost-effective for large-scale printing applications, encouraging businesses to shift toward this modern technique. It allows companies to provide digital and high-quality content to be printed on industrial products. Printing companies are focused on innovating in the digital segment to provide efficient printing solutions.

The Europe commercial printing market is anticipated to grow over the forecast timespan owing to the increase in partnerships & collaborations among the printing companies for improving printing techniques across several industries such as food & beverage and fast-moving consumer goods (FMCG). For instance, in 2016, a Switzerland-based food packaging and processing company, Tetra Laval S.A, announced its collaboration with a German printing technology company, Koenig & Bauer AG, to manufacture full-colored digital printing beverage package. These digitally printed packages are expected to be released in early 2020 across North America.

Contact us:
Arun Hegde
Corporate Sales, USA
Global Market Insights, Inc.
Toll Free: 1-888-689-0688

About Global Market Insights:

Global Market Insights, Inc., headquartered in Delaware, U.S., is a global market research and consulting service provider; offering syndicated and custom research reports along with growth consulting services. Our business intelligence and industry research reports offer clients with penetrative insights and actionable market data specially designed and presented to aid strategic decision making. These exhaustive reports are designed via a proprietary research methodology and are available for key industries such as chemicals, advanced materials, technology, renewable energy and biotechnology.

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