Loyalty Management Market 2020: Growth Drivers, Business Prospects and Opportunities 2025
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Currently, customers are looking for quality even if the price is a little higher than usual as the product’s life increases due to good quality, reducing the repetitive purchase of the customer. Global loyalty management focuses on expanding daily customer spending habits. This is done with the help of innovative rewards, which would eventually increase the scope for customer’s response of repurchase and retention. Loyalty management system suggests organizations whether to opt for a single or multiple loyalty management to retain customers. Multiple types of loyalty management program include a combination of lotteries, rewards, auctions or coupons. With the growth of e-commerce platform, the global loyalty management market is expected to grow.
This research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD and shipment in units from 2015 to 2025 for the following segments:
Loyalty Management Market By Solution, 2014-2025 (USD Million)
• Channel loyalty
• Customer Loyalty
• Employee retention
Loyalty Management Market By Deployment type, 2014-2025 (USD Million)
• On cloud
• On premise
By Organization size, 2014-2025 (USD Million)
• Large enterprise
Loyalty Management Market By Application, 2014-2025 (USD Million)
• Healthcare and Life Science
• IT and Telecom
• Media and Entertainment
• Travel and Hospitality
The above information has been provided for the following regions and countries:
• North America
• Latin America
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In the Asia Pacific loyalty management market, organizations are adopting omnichannel marketing to achieve customer loyalty due to the rapid advancements in mobile technology in countries including China, Japan, and India. Retail and banking sectors are expected to be the major drivers for the loyalty management in Asia Pacific. Countries in the region have a strong potential to grow due to the rapid adoption of technologies in various sectors. To enhance growth and increase the customer base, organizations have adopted the implementation of loyalty management systems.
North America is expected to grab the largest industry share in the global loyalty management market. The presence of major loyalty management solution providers in the region is serving the major sectors such as retail, consumer goods, BFSI, healthcare, and media & entertainment. Organizations in the region are adopting the loyalty management solution for retaining customers and eventually generating revenues.
The key players in the global loyalty management market are IBM, Comarch, Aimia, SAP, Oracle, Bond Band Loyalty, Tibco, Salesforce, Maritz Holdings Inc., Capillary, ICF Next, Antavo, Blue Ocean, Kobie Marketing, and Epsilon.
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