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Loyalty Management Market 2020: Growth Drivers, Business Prospects and Opportunities 2025

01-13-2020 08:23 PM CET | IT, New Media & Software

Press release from: Global Market Insights Inc.

Loyalty Management Market

Loyalty Management Market

Based on deployment type, the global loyalty management market is divided into two types, on premise and cloud based. Among these types, the cloud-based loyalty management system is expected to grow at a higher speed due to the increasing awareness about the benefits of cloud-based solutions. Loyalty management solution providers are emphasizing on the development of strong cloud-based solutions for customers. Organizations are transferring to either a public or private cloud platform. Moreover, cloud service is allowing organizations to manage not only expenses on the loyalty management costs but also obtain better agility. Cloud-based solutions are low cost and easy to deploy, making them highly preferable for SMEs.

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Currently, customers are looking for quality even if the price is a little higher than usual as the product’s life increases due to good quality, reducing the repetitive purchase of the customer. Global loyalty management focuses on expanding daily customer spending habits. This is done with the help of innovative rewards, which would eventually increase the scope for customer’s response of repurchase and retention. Loyalty management system suggests organizations whether to opt for a single or multiple loyalty management to retain customers. Multiple types of loyalty management program include a combination of lotteries, rewards, auctions or coupons. With the growth of e-commerce platform, the global loyalty management market is expected to grow.

This research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD and shipment in units from 2015 to 2025 for the following segments:

Loyalty Management Market By Solution, 2014-2025 (USD Million)
• Channel loyalty
• Customer Loyalty
• Employee retention
Loyalty Management Market By Deployment type, 2014-2025 (USD Million)
• On cloud
• On premise
By Organization size, 2014-2025 (USD Million)
• Large enterprise
• SMEs
Loyalty Management Market By Application, 2014-2025 (USD Million)
• Retail
• Healthcare and Life Science
• IT and Telecom
• Media and Entertainment
• Manufacturing
• Travel and Hospitality
The above information has been provided for the following regions and countries:
• North America
• Europe
• Latin America

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In the Asia Pacific loyalty management market, organizations are adopting omnichannel marketing to achieve customer loyalty due to the rapid advancements in mobile technology in countries including China, Japan, and India. Retail and banking sectors are expected to be the major drivers for the loyalty management in Asia Pacific. Countries in the region have a strong potential to grow due to the rapid adoption of technologies in various sectors. To enhance growth and increase the customer base, organizations have adopted the implementation of loyalty management systems.

North America is expected to grab the largest industry share in the global loyalty management market. The presence of major loyalty management solution providers in the region is serving the major sectors such as retail, consumer goods, BFSI, healthcare, and media & entertainment. Organizations in the region are adopting the loyalty management solution for retaining customers and eventually generating revenues.

The key players in the global loyalty management market are IBM, Comarch, Aimia, SAP, Oracle, Bond Band Loyalty, Tibco, Salesforce, Maritz Holdings Inc., Capillary, ICF Next, Antavo, Blue Ocean, Kobie Marketing, and Epsilon.

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Contact Us:
Arun Hegde
Corporate Sales, USA
Global Market Insights, Inc.
Phone: 1-302-846-7766
Toll Free: 1-888-689-0688

About Global Market Insights
Global Market Insights, Inc., headquartered in Delaware, U.S., is a global market research and consulting service provider; offering syndicated and custom research reports along with growth consulting services. Our business intelligence and industry research reports offer clients with penetrative insights and actionable market data specially designed and presented to aid strategic decision making. These exhaustive reports are designed via a proprietary research methodology and are available for key industries such as chemicals, advanced materials, technology, renewable energy and biotechnology.

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