Smart TV Market Forecast 2025 – Residential Application Is Projected to Grow at a Substantial Rate
High costs and fragility factors associated with televisions are hindering the smart TV market growth. These devices include display panels, which are complex to manufacture and are fragile in nature. The display panel fabrication & bonding process requires technically advanced machinery, which can be operated by skilled labor and consumes high power, further increasing the operational costs. The cost of servicing or maintenance is very high due to the utilization of complex technology.
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Another factor affecting the smart TV market is the requirement of high-speed internet connectivity. The remote areas in developing countries have a fluctuating internet connection, which is a hindrance to the proper functioning of such devices. Increasing technological developments, such as LED panels, quantum dot technology, and enhanced broadband & internet infrastructure, will support in overcoming these challenges in the market.
A prominent feature in smart TVs, which is creating a high demand is the ability to connect with other devices such as smartphones, tablets, etc. The connectivity with smart devices provides ease of content sharing across different platforms. An upcoming trend in the smart TV market is OLED and 4K technology, which is designed to deliver high-quality visual content. OLED panels have low power consumption and better durability as compared to LCD panels. OLED displays are energy efficient and provide a high quality of visual experience. The energy-efficiency feature promotes its demand in the commercial sector
The smart TV market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD and shipment in units from 2015 to 2025, for the following segments:
By Screen Type
By Screen Size
• 35 to 45 inches
• 46 to 55 inches
• 56 to 65 inches
• Above 65 inches
• 4k UHD
• Full HD
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The North America smart TV market is expected to grow rapidly owing to the high adoption of technically advanced solutions and high spending capacity of consumers. The federal government is making investments in the development of IoT technology for the implementation of smart homes and cities. Countries in Asia Pacific including China, South Korea, and Japan are witnessing growth in television manufacturing activities due to the presence of several key players in this region.
Prominent players operating in the smart TV market include LG Electronics Inc., Sony Corporation, Koninklijke Philips N.V., Samsung Electronics Co., Ltd., Apple Inc., Panasonic Corporation, Vizio Inc., Insignia Systems Inc., Haier Group Corporation, Westinghouse Electric Corporation, Hitachi Ltd., and TCL Corporation. These players are implementing strategies such as merger & acquisition activities, collaborations & partnerships, and high investments in R&D to develop innovative products and broaden the product portfolio to gain a competitive edge.
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