How Effective Are Ads in Boat Magazines: What You Need to Know

We live in a digital age today, one in which 5 billion people worldwide have some kind of smartphone that keeps them connected to the beat of the world. It’s a kind of connectivity we have never had in history, bringing all of us closer together than ever before. Now people in Asia can market to consumers in South America, with just the click of a button. It’s a truly astounding time to be alive.

With this kind of connectivity, the traditional marketing and advertising methods of the past are losing their grip. People are no longer reading physical boat’s publications as much when they can just get their news online.

This has been a new kind of shift in the marine industry, whereby marketing methods of the past just aren’t generating as much brand awareness anymore. Consumer’s attention is on those mobile devices. If you’re not online, you’re not in the running. Your competition is blowing past you.

An ad in a boat magazine just isn’t going to do it.

Why? Let’s look at the reasons below:

1. Lack of Reach

People are not buying magazines any more (or reading them as much). They are reading everything they want online and through social media. There’s no point in buying a physical magazine – why spend money when you can consume the content for free, right from your couch?

2. Lack of Analytics

Social media and other digital platforms generate a slew of analytics that help you understand how a post performed. With this free information, you can fine-tune your outreach to ensure you are reaching the right people. With a magazine ad, you have no idea how many people viewed the ad, clicked on the ad, interacted with the ad, etc.

3. Lack of Retargeting Capabilities

Today, you can know who was on your website, for how long, and where they went after. You can then use retargeting methods to place your ads in front of these internet users. You already know that they’re a valuable lead – now you can lead them home to the “Contact Us” button. With a magazine ad, that kind of outreach is not possible.

Considering that more than 70% of the U.S. population uses social media, with the average user having 7+ accounts, it’s hard to ignore the far-reaching benefits of this kind of outreach tool. What’s even more astounding is that running ads on these kinds of sites doesn’t have to be expensive.

At just $5 per day, you can reach hundreds of returning, or new, consumers. Boat magazines can charge thousands for just one paper ad.

It’s time to change with the times. Instagram is the fastest growing social media site at this time, which is why it’s something you should invest in now before it’s too late.

NOW is the time to make the jump to marine digital marketing.

Network Boats
1700 NW 97th Ave. #226721 Miami, Florida, USA, 33222
Luis Salazar
+13052041969

LUIS SALAZAR | FOUNDER OF NETWORK BOATS

As a Naval Architect since the year 2000, Luis understand that many marine-related businesses have not yet set sail in the digital world and most of them are often slow to accept modern marketing methods. Therefore, he is here to help them build an online presence.

His passion for the marine industry and digital marketing has led him to create this website so that he can help others in supplementing their marine-expertise with proven and effective digital marketing strategies to connect with their audience.

Luis is just as enthusiastic about everything that relates to the marine industry as he is about sharing digital marketing solutions.

This release was published on openPR.