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IIM Lucknow’s Noida campus organizes an ad challenge contest “Kakkar Ko Takkar”

08-26-2011 09:12 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: Finese PR

/ PR Agency: Finese PR
Press Release
August 25th, 2011

IIM Lucknow’s Noida campus organizes an ad challenge contest “Kakkar Ko Takkar”

The event was judged by Mr. Barun Das, CEO Zee Television

The perception that there is no humane face to management education was proved wrong by IPMX students of IIM Lucknow Noida campus. With limited resources and a shoe-string budget, the executive MBA students of the institute shot creative advertisements on social issues ranging from child labour to malnourishment.

To give rest to the analytical neurons of the brain and to have some exercise for the creative ones, IIM Lucknow Noida Campus organised an Ad contest aptly termed 'Kakkar ko Takkar' (students throwing a challenge to celebrated adman Prahlad Kakkar), where the participant teams had to come up with a 60 seconds video campaign on social issues. The competition was held in two phases. In the first round, the Ads were judged by one of IIML’s esteemed professors from marketing faculty and the shortlisted one’s than moved to round two, to be judged by panel of eminent personalities.

The final stage of the competition started with Dean (IIM Lucknow Noida Campus) Prof Archana Shukla and Professor Rajeev Kumra, a senior faculty member from Marketing area, welcoming the chief guest, Mr. Barun Das, the CEO of Zee Television.

The three-member panel of judges consisted of Mr. Barun Das, Prof. Archana Shukla and Prof. Rajeev Kumra. The much-awaited final round of the contest rolled off to a thunderous applause from the students. IPMX student Dr Pratibha Dabas walked away with the honours with her innovative ad on child malnourishment. Through powerful images set in the backdrop of moving music, she highlighted the shocking tale of children in dark and neglected corners of the world dying of malnutrition.

The team of Rajbeer Kaur, Chandrakala and Saurabh Bhatia bagged the second prize for their innovative and sensitive handling of child adoption issue. The third prize went to Prafulla Kumar, Sheetal Karnataki and Sweta Singh for their advertisement on female foeticide.

Impressed with the advertisements, Das offered to run the best entries on some of his channels. "It's a fantastic effort, especially because you didn't have the kind of resources that an ad agency has. Some of the ads brought about flashes of brilliance," he said while addressing the class.

From a modest beginning in 1984, Indian Institute of Management, Lucknow (IIML) has now grown into a fully integrated global management school. The guiding philosophy of the school, throughout, has been creation of knowledge, influencing management practices and integrate globally. The objectives of imparting education, combined with creation, dissemination and application of knowledge, are being met in an integrated form, to create a synergetic impact.

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