A2P Messaging Market Update - Rising Cash Flows is King
Application to Person (A2P) messaging also known as enterprise or business SMS, refers to the one way SMS in which a person receives the message from an application. A2P messaging includes marketing messages, chatbots or virtual assistants, appointment reminder, notifications, and one time passwords or PIN codes. Since around 98 % of text messages are opened for the receiver, A2P messaging is adopted by major industries like retail, banking, telecom, healthcare and travel among others. It is one of the cost effective way for business to increase engagement with the consumer. A2P messages are subjected to country regulations.
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• Growing Adoption of Mobile Phone and A2P messages are Built-in Conveniences That They Can Be Opened Any Time and Read at Someone's Leisure
• Rising Use of Mobile-Based -Banking, Health Care Service, Retail & E-commerce Transitional Services
• Ubiquitous Nature of the SMS Resulting in Direct Reach to the End-User
• Two-Factor Authentication is Trending
• Anti-fraud Alerts That are Immediately Sent To a User
• Illegal Sims Farms Threating
• Potential Growth of A2P in Emerging Countries
• Safety and Security Concerns
1. Steady growth, expanding margins
Some of the players have a stellar growth track record. From 2014 to 2018, the company have shown enormous sales figures, while net income more than doubled in same period with operating as well as gross margins expanding. The rise in gross margins over the year’s points to strong pricing power by the company for its products, over and above the increase in the cost of goods sold.
2. Industry growth prospects and market share
According to AMA, key business segments sales will cross the $$ mark in 2020. Unlike classified segments popular in the industry i.e. by , the latest 2020 version is further broken down / narrowed to highlight new emerging twist of the industry. Global A2P Messaging market will grow from $XX million in 2018 to reach $YY million by 2026, with a compound annual growth rate (CAGR) of xx%. The strongest growth is expected in Asia-Pacific, where CAGR is expected to be ##% from 2019 to 2026. This forecast is good news for industry players, as there is good potential for them to continue growth alongside the industry's projected growth.
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3. Ambitious growth plans & rising competition?
Industry players have ambitious plans to introduce a whole host of new products into various markets around the world. Some examples are variant to be introduced in eight EMEA markets in Q4 2019 and 2020. Considering all round activities some of the players profiles that would be worth checking are Tata Communications (India), Cequens Llp (United States), Infobip Communications Inc. (Canada), Mblox Inc. (United States), Dimoco (Germany), Silverstreet BV (Netherlands), Telintel (United States), A2psms (UAE) and Infinite Convergence Solutions Inc. (United States).
4. Where the Industry is today
Although recent year might not be that encouraging as market segments have shown modest gains, things could have been better if players would have plan ambitious move earlier. Unlike past, but with a decent valuation, investment cycle continuing to progress in the U.S., many growth opportunities ahead for the companies in 2020, it looks like a good for today but stronger returns can be expected beyond.
Key Insights that Study is going to provide:
• Revenue splits by most promising business segments.
• Gap Analysis by Region. Country Level Break-up will help you dig out Trends and opportunity lying in specific area of your business interest.
• Market Share & Sales Revenue by Key Players & Emerging Regional Players.
• A separate chapter on Market Entropy to gain insights on Leaders aggressiveness towards market [Merger & Acquisition / Recent Investment and Key Developments]
• Patent Analysis** No of patents / Trademark filed in recent years.
• Competitive Landscape: Company profile for listed players with SWOT Analysis, Business Overview, Product/Services Specification, Business Headquarter, Downstream Buyers and Upstream Suppliers.
** May vary depending upon availability and feasibility of data with respect to Industry targeted
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Advance Market Analytics is Global leaders of Market Research Industry provides the quantified B2B research to Fortune 500 companies on high growth emerging opportunities which will impact more than 80% of worldwide companies' revenues.
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