Africa mobile phone accessories market is expected to reach to US$ 4,295.7 by 2027.

Smartphones have gained significant traction around world in the recent past. They are increasing replacing small handheld devices and laptops. This is primarily due to low product prices, innovative features, and high speed internet. Mobile phone accessories including protective cases, USB cables, chargers, etc. have also witness significant demand in the recent past. Africa mobile phone accessories market is growing significantly, owing to large pool of mobile users and high growth of smartphones in the region. Moreover, price of smartphones has decline over the years, which in turn, has increased the demand for smartphones.
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The Africa mobile phone accessories market is estimated to account for US$ 2,587.3 Mn in terms of value in 2019 and is expected to reach to US$ 4,295.7 by 2027.
Market Dynamics- Drivers
Growing mobile phone users in the region coupled with declining prices of mobile phones is expected to drive growth of the Africa mobile phone accessories market during the forecast period. Moreover, growing popularity of mobile phones in the region has increased the demand for mobile phone accessories such as chargers, memory cards, and batteries. For instance, in August 2015, Google, Inc., a U.S.-based technology company, launched Android One smartphones in the African Market at low price. The device was offered with features such as offline YouTube videos and streamlined search services.
Furthermore, growing expenditure on internet and television services in the region is expected to propel the Africa mobile phone accessories market over the forecast period. This has led to enterprises endorsing products via advertisements. Proper marketing of products is essential, these products are not necessity for a common man. For instance, in January 2016, Netflix, Inc., a U.S.-based on-demand streaming service provider, launched its services in South Africa with an aim to cater growing demand for Internet TV industry.
Statistics:
The North Africa market is expected to dominated the Africa mobile phone accessories market in 2018, accounting for 43.8% share in terms of value, followed by South Africa and East Africa, respectively
Competitive Section
Key players operating in the Africa mobile phone accessories market are Samsung, Apple Inc., Microsoft Corporation, Mozo Accessories, iLuv Creative Technology, Energizer, Case-mate, and Muvit.
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Detailed Segmentation:
•  Africa mobile phone accessories market, By Type:
◦ Battery
◦ Charger
◦ Headphone & Earphone
◦ Memory Card
◦ Protective Case
◦ Portable Speaker
◦ Power Bank
◦ Other Accessories
•  Africa mobile phone accessories market, By Price Range:
◦ Premium
◦ Mid
◦ Low
•  Africa mobile phone accessories market, By Distribution Channels:
◦ Multi-brand stores
▪ Organized Store
▪ Independent Store
◦ Single brand stores
◦ Online stores

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