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The 2nd Juice, Nectar & Soft Drinks Summit 2011 will take place on the 7th – 8th of September 2011 in Istanbul, Turkey

08-23-2011 07:59 AM CET | Associations & Organizations

Press release from: Magenta Global

Turkey is one of the largest trading hubs in the Middle East & Southern Europe. The local host for the Summit is the Turkish Fruit Juice Industry Association (MEYED) with international support from the European Fruit Juice Association (AIJN), International Federation of Fruit Juice Producers (IFU), China Chamber of Juice of CFNA, Arab Beverages Association (ABA), Brazilian Association of Citrus Exporters (CitrusBR) and Russian Juice Producers Association (RSPS)

2. The Secretary General of MEYED, Ms Erbu Akdag has highlighted the emerging importance of Turkey. “Turkey has a high potential domestic juice market… Furthermore a great opportunity lies in front of the production capacity of concentrates and purees in Turkey, being one of the biggest producers of fruit and vegetable in the world… We also welcome the opportunity to structure new trading deals and conducting new business”

3. Business Growth & Sustainability will be two of the key themes at this Summit.

4. The Summit will also discuss industry benchmarks on food processing, hygiene solutions and audit.

5. Influential industry heavyweights who are confirmed to speak at the event include Jan Hermans, Secretary General of European Fruit Juice Association (AIJN), Fabienne Allard, Director of Nutrition, Sensory and Sustainability of The Coca-Cola Company and Richard Hall, Chairman & Founder of Zenith International.

6. World leading juice, nectar & soft drinks producers will share their winning strategies, new products launches as well as examine the new opportunities from the introduction of health & wellness juice beverages.

7. Diversey, Cappy, Tetrapak and Alfa Laval are some of the sponsors of this Summit.

8. Exhibitors include SIG Combibloc Obeikan, Merck Millipore and Ekin Kimya.

9. The CEO of the conference organizing company, Magenta Global Pte Ltd, Singapore, Ms. Maggie Tan has highlighted that the conference will facilitate information, experience and knowledge exchange channeled to address challenges currently standing across juice supply chain. She encourages companies, organizations & businesses to come together and shape the growth of the industry.

10. The event will be hosted at Point Hotel Barbaros, Istanbul, Turkey.

Magenta Global Pte Ltd

Media Contact:

Ms Merilynn Choo/ Jose Carpio
Marketing Managers
Tel: +65 63912549/ +65 63922552

Notes for Editor

About Magenta Global Pte Ltd - organizer

Magenta Global is a premier independent business media company that provides pragmatic and relevant information to government & business executives and professionals worldwide. The organization provides the opportunity to share thought-provoking insights, exchange ideas on the latest industry trends and technological developments with thought leaders and business peers. With a strong focus in emerging economies especially in Africa, Middle East & Central Asia, Magenta Global works in partnership with both the public & private sectors.
About MEYED – Co-organizer
Turkish Fruit Juice Industry Association (MEYED) has been established in 1993 in order to bring the companies in the Turkish fruit juice industry together under the same roof. As the only representative of the industry, MEYED has 43 members, including 35 producer and 8 supporter/ supplier companies. From the first day of its foundation, MEYED has brought industry's stakeholders from the areas of agriculture, food processing and health, expert academicians and the professionals from the industry together in order to put forward solutions for the common issues and contribute to the development of the industry.

About Diversey – Gold Sponsor
Diversey, Inc. is committed to a cleaner, healthier future. Its products, systems and expertise make food, drink and facilities safer and more hygienic for consumers and for building occupants. With sales into more than 175 countries, Diversey is a leading global provider of commercial cleaning, sanitation and hygiene solutions. The company serves customers in the building management, lodging, food service, retail, health care, and food and beverage sectors. Diversey is headquartered in Sturtevant, Wisconsin, USA

About CAPPY – Refreshments Sponsor

About Tetra Pak – Associate Sponsor
Tetra Pak is the world's leading food processing and packaging solutions company. Working closely with our customers and suppliers, we provide safe, innovative and environmentally sound products that each day meet the needs of hundreds of millions of people in more than 170 countries around the world. With almost 22,000 employees based in over 85 countries, we believe in responsible industry leadership and a sustainable approach to business. Our motto, "PROTECTS WHAT'S GOODTM," reflects our vision to make food safe and available, everywhere.

We work with our customers and suppliers to deliver the best solutions wherever and whenever food is consumed. Our heritage, innovation and understanding of consumer needs are second to none.

We believe in helping our customers create profitable growth while sustaining the environment. We are a responsible industry leader that believes in good corporate citizenship.

We supply hundreds of different types of carton packaging that suits the needs of our customers. We also develop our own state-of-the-art processing solutions and design and service complete plants.

Tetra Pak is present in Turkey since 1971 and has started production in 1978 with the establishment of its converting factory in Izmir Kemalpasa. Today 4 billion Tetra Pak packages are produced in Izmir and delivered to customers both in Turkey and in export markets. Factory is also certified with ISO 9002 ve ISO 14001. Besides production, as a socially responsible corporation, Tetra Pak Turkey realizes many awareness activities in order to support public health.

More information about Tetra Pak is available at

About Alfa Laval – Associate Sponsor
Alfa Laval is a leading global provider of specialized products and engineering solutions based on its key technologies of heat transfer, separation and fluid handling.

The company's equipment, systems and services are dedicated to assisting customers in optimizing the performance of their processes. The solutions help them to heat, cool, separate and transport products in industries that produce food and beverages, chemicals and petrochemicals, pharmaceuticals, starch, sugar and ethanol.

Alfa Laval's products are also used in power plants, aboard ships, in the mechanical engineering industry, in the mining industry and for wastewater treatment, as well as for comfort climate and refrigeration applications.

Alfa Laval's worldwide organization works closely with customers in nearly 100 countries to help them stay ahead in the global arena. The company has some 12 600 employees.

About SIG Combibloc Obeikan - Exhibitor
SIG Combibloc Obeikan is one of the world's leading system suppliers of carton packaging and filling machines for beverages and food. The company supplies complete systems including both the packaging materials and the corresponding filling machines

Formed on January 1, 2001 SIG Combibloc Obeikan is a joint venture between SIG Combibloc of Germany and Obeikan Investment Group of Saudi Arabia. The headquarters is based in Dubai along with further country offices / area offices located in Riyadh, Jeddah (Saudi Arabia), Istanbul (Turkey), Cape Town (South Africa), Lagos (Nigeria), Algiers (Algeria) , Cairo (Egypt), Tunis (Tunisia), Casablanca (Morocco), Tripoli (Libya) and Tehran (Iran). SIG Combibloc Obeikan's portfolio of clients contains some of the biggest brands within the long life milk and juice market segments.

In 2010 SIG Combibloc achieved a turnover of 1,360 million Euro. SIG Combibloc draws on the skills and experience of more than 4,650 employees in more than 40 countries. Packaging plants and subsidiaries located throughout the world enable the company to respond quickly and effectively to local customer needs.

About Merck Millipore - Exhibitor
Merck Millipore is the Life Science division of Merck KGaA of Germany and offers a broad range of innovative, performance products, services and business relationships that enable our customers' success in research, development and production of biotech and pharmaceutical drug therapies. Through dedicated collaboration on new scientific and engineering insights, and as one of the top three R&D investors in the Life Science Tools industry, Merck Millipore serves as a strategic partner to customers and helps advance the promise of life science.

Headquartered in Billerica, Massachusetts, the division has around 10,000 employees, operations in 68 countries and 2010 revenues of EUR 1.7 billion. Merck Millipore operates as EMD Millipore in the U.S. and Canada.

About Ekin Kimya - Exhibitor
Ekin Kimya established in 1995 to obtain laboratory chemicals to Turkish industry. After a few years of its establishment, Ekin Kimya started to import and distribute laboratory, production chemicals and became the important accumulators.

Ekin Kimya's business is enriched by high tecnological products such as food ingridients, pharmaceutical actives and excipients, lube oil and fuel additives.

Ekin Kimya is distributor of Lanxess GmbH Velcorin technology since 2003.
Velcorin is being used as cold sterilization agent in beverage industry. Velcorin is effective against typical spoilage microorganisms such as yeasts and wide range of bacteria and moulds. Consuquently, Velcorin decomposes and can not be seen in the end product. The use of velcorin (Dimethydicarbonate / DMDC) is approved for a wide range of beverages across the world. Beverage manufacturers use Velcorin safely for many years.

Ekin Kimya's main concern is "Costumer Satisfaction". Our relationship with our customers is beyond buyer/seller relationship. We see each of our customer "strategic partner".

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