LED Video Walls Market Growth & Regional Analysis | 2019-2025

In the LED video walls market, outdoor deployment type models are gaining high traction owing to their applications in advertisements, sports events, concerts, award functions, and intelligent traffic systems. These video walls are used in indoor applications such as business presentations, indoor advertisements, and museum displays. Outdoor environments, such as malls, live concert & sports stadiums, and railway stations, utilize these devices for advertising purposes to attract the crowd. Features, such as durability, high brightness, and high image quality, support their sustenance in harsh outdoor conditions. Additionally, the rapid growth of the advertisement & promotion sector is due to increased competition within business enterprises, aiding the LED video walls market development.

The LED video walls market is gaining popularity due to its increasing utilization in sports events, concerts, and promotional activities. A prominent feature which is creating high demand is the resistance against outdoor conditions such as rain, intense sunlight, etc. An upcoming trend in the market is the Narrow Pixel Pitch (NPP) LED, which is designed to deliver a smooth flow of information for 24/7 operations. Its expected lifetime is about 100,000 hours, which equals to more than 11 years of operation. Another trend in the industry is flexible LED panels, which allows displays to be curved, bend, and folded, further promoting its usage in integration with curved surfaces. High implementation of these walls in various environments such as indoor and outdoor is driving the market demand.

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The adoption of these video walls in broadcasting applications is increasing due to the rising importance of promotional activities & advertisements in the commercial sector in recent years. This is leading to the adoption of various platforms such as internet/digital, print media, and video walls, further driving the LED video walls market growth. The outdoor operability feature has led to the high adoption of these devices in broadcasting applications. These products are utilized in news channels for displaying real-time footage, images, and explanatory graphics, supporting the LED video walls market development.

The North American region is expected to grow in the LED video walls market owing to high adoption of technically advanced solutions for broadcasting, surveillance & security, defense, and data monitoring. The U.S. national defense authorization has increased its defense spending by 2.4% in 2019, further increasing the demand in the defense sector. The walls are used in military operation centers to display information from multiple sources and alert officials regarding suspicious activities. China, South Korea, and Japan are witnessing growth in manufacturing activities due to the presence of several key players in this region. Moreover, the growth of various industries including advertisement, broadcast, and defense in this region is driving the market expansion.

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The key players operating in the LED video walls market include Koninklijke Philips N.V., Samsung Electronics Co. Ltd., Delta Electronics Inc., Planar, DynaScan Technology, Inc., Daktronics, Inc., LG Display Co. Ltd., Delphi Display Systems, Inc., Toshiba Corporation, and Electronic Displays, Inc. These players are focusing on merger & acquisition activities and partnerships and are highly investing in R&D to develop innovative products to strengthen the product portfolio and gain a competitive advantage.

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