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Bubble Tea is expected to boost significant Growth holding Key Players - Teapioca Lounge, OCOCO International Co., Ltd., Kung Fu Tea, Lollicup Coffee & Tea, Vivi Bubble Tea, Chatime, Boba Guys, Chill Bubble Tea

Bubble Tea is expected to boost significant Growth holding Key

Bubble tea is a Taiwanese drink also known as pearl milk tea, boba, or boba milk tea. It was invented in Taichung in the 1980s and is available in variety of flavors such as fruity and creamy including green apple, strawberry, mango, watermelon, grape, honeydew, avocado, lychee, banana, cantaloupe, and others. Whereas, other popular non-fruits and creamy flavors comprises chocolate, mocha, coffee, rose tea, taro, thai tea, and lavender tea.

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Increasing number of flavors in boba is expected to fuel the bubble tea market growth. Major companies worldwide offer different boba flavors to enhance their market share. For instance, Boba Box Limited, a U.K.-based boba producer, offers mini boba in different flavors including blueberry, cherry, green apple, lemon, passion fruit, peach, raspberry, and others.

Bubble tea is gaining traction due to its various flavors, attractive colors, and boba types. However, bubble tea contains large levels of trans-fats and high sugar content. The average sugar content in one serving of bubble tea is 34 grams of sugar, which is around 68% of the recommended intake of sugar by the World Health Organization.

North America accounted for the largest revenue share of 47.9% in the global bubble tea market in 2018, and is projected to continue its dominance during 2019-2027. Increasing consumption of different types of tea in North America is expected to boost the bubble tea market growth in the region.

Major players operating in the global bubble tea market are Teapioca Lounge, OCOCO International Co., Ltd., Kung Fu Tea, Lollicup Coffee & Tea, Vivi Bubble Tea, Chatime, Boba Guys, Chill Bubble Tea, Boba Tea Company, and Real Fruit Bubble Tea.

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