GlobalLogic Partners with Hollywood’s Sample Digital to Develop Groundbreaking iPad® Content Review and Approval Management Application

GlobalLogic U.S. and Argentina Teams Collaborate to Create Industry-Leading Tablet App for Use by Top Television, Film Production Companies and Studios

San Jose, CA – August 9, 2011 –GlobalLogic, a leader in software R&D services, today announced that Hollywood-based Sample Digital successfully partnered with GlobalLogic to develop the industry’s first iPad® application that lets filmmakers review and approve film clips for in-progress productions. The groundbreaking dax|MOBILE™ with iDailies® application and corresponding back-end system are the result of the collaboration between the companies, and are currently in use supporting more than 60 active television and feature film productions.

The mobile application, currently available at iTunes® app store, is powered by Sample Digital's core platform, dax|D3, and allows authorized users to stream encrypted high-definition media content “from the cloud” and navigate between titles, projects, dailies reels, photos, clips and documents, including scripts, via the company’s secure network. The cloud-based content viewer and management app began with a pilot of several productions, and is currently in place at 60 active productions. By this Fall, Sample Digital expects the app to be in use by more than 120 movie and television productions, including such top shows as The Mentalist, CSI, Weeds, How I Met Your Mother,and Mad Men.

“For a project this important, we needed a respected partner who thoroughly understood mobile applications, digital media, the entertainment industry and our requirements. Most importantly, we wanted a partner that could get the right product to market quickly,” commented Patrick Macdonald-King, CEO of Sample Digital. “The choice to go with GlobalLogic made compelling financial sense, and the company showed us impressive innovation throughout the process, ultimately creating the best solution possible for some of Hollywood’s most demanding content producers.”

Although Sample Digital traditionally handles new product development in-house or with boutique agencies, for this innovative undertaking the company needed a well-established partner with a history of success, and specialized mobile and cloud resources. After reviewing alternative development partner capabilities and facing time pressure to get the industry’s first high-quality tablet application to market before the Fall television season shooting began, the company selected GlobalLogic.

With a focus on accelerating time to market, GlobalLogic leveraged the digital media and cloud computing expertise of its U.S. and Argentina-based innovation teams, coupled with its Agile development process, to finalize the product and back-end integration in seven months. Success with the project required a thorough understanding of production workflow and media asset management best practices in the entertainment industry, as well as the encryption, watermarking and other security measures required by Sample Digital and studio end users.
Sample Digital’s Macdonald-King noted: “In a market where time to market and rich media security are absolutely critical, GlobalLogic worked closely with our in-house developers to manage the significant complexity involved in creating a full-featured app that exceeded our exacting specifications as well as those of the studios. Throughout the process, the Argentina and U.S.-based team went beyond the native iOS tools to create a more visually appealing application. We look forward to working with GlobalLogic again on upcoming projects.”

“We have always been focused on innovation and Agile software development to expedite products to market,” commented Shashank Samant, President, GlobalLogic. “Combining Sample Digital’s state-of-the-art dax|D3 platform with our collaborative mobile and iPad® application development expertise, we’ve developed a high-quality product. We’re quite excited to see Sample Digital’s continued success in the marketplace.”

About Sample Digital Holdings LLC
Hollywood-based Sample Digital delivers targeted workflow and media asset management applications and services to companies who produce, distribute and license audio-visual and rich media content.

Sample Digital’s suite of applications, including dax|D3™, Digital Dailies® and iDailies®, optimize business process in content production and distribution management for such creative leaders as 20th Century Fox, CBS, Warner Bros., Showtime, Lifetime Television, Summit Entertainment, and Lionsgate. Clients have found that Sample Digital’s platform reduces production and distribution expenditures, improves time to market and minimizes risk – both creatively and financially.

Sample Digital’s core platform, dax|D3, is a highly secure web-based environment where users can share ideas, information and content created throughout the production or campaign lifecycle, or as required for trafficking and distribution of final product. dax|D3 incorporates media production workflow and collaboration, transcoding, distribution and security services into one robust, extendible solution available via desktop, set top box and mobile applications. For more information, visit:www.sampledigital.com.

About GlobalLogic
GlobalLogic is now home to more than 5,500 employees, delivering innovation to leading technology organizations around the globe. Fortune 100 technology leaders as well as cutting-edge emerging companies rely on GlobalLogic to build innovative software that provides a competitive edge in the global economy. With global innovation hubs on three continents, GlobalLogic allows clients to tap a highly skilled talent pool located in state-of-the-art labs that deliver leading-edge cloud, mobile, SaaS, and social applications. The company is connected globally by its award-winning “Velocity” innovation platform, and its teams thrive on Agile collaboration. Backed by tier-one investors Goldman Sachs, NEA, and Sequoia Capital, GlobalLogic is headquartered in the U.S., and has global offices in Argentina, China, Germany, India, Israel, Ukraine and the United Kingdom. For more information, visit: www.globallogic.com.
GlobalLogic is a trademark of GlobalLogic.
dax|D3™ and dax|Mobile™ are trademarks of Sample Digital Holdings LLC, the makers of dax|D3™, the production workflow accelerator, and Digital Dailies®. Digital Dailies® and iDailies® are registered trademarks of Sample Digital Holdings LLC.
All other brands, products or service names are or may be trademarks or service marks of their respective owners.

Media Contact:
Karin Nauth Shelley
(+1) 408.217.2352
karin.shelley@globallogic.com
1420 Spring Hill Road,
Suite 155, McLean, VA 22102
USA

This release was published on openPR.