MUSIC INDIA TO LAUNCH TALKING CINEMA WITH TARAN ADARSH

Music India is all set to roll out its new show “Talking Cinema With Taran Adarsh”, from 15th August 2011

MUSIC INDIA has in the last 5 years proved to be a channel which is widely watched by viewers in India and UK on sky 822. Today it is one of the leading music channel catering to both the film fraternity and the movie buffs. It has been constantly keeping its viewers updated on the film industry and has today become a must watch for all film lovers.
Taran Adarsh is probably one of India’s best known names for critique and box-office analysis. Taran is a veteran, having spent 30 years of his life observing the film trade, analyzing movies and discussing box-office and cinema – in newspapers, trade magazines, websites and practically on all television channels. So it’s no surprise that Music India has signed on this hugely popular star analyst for its newest show that is all about the fantastic world of films and the people who create the magic of cinema.

Ms. Nisha Chothani, the COO of Music India, SAYS “We have just completed a 5-year journey wherein we have got great support from the film fraternity and our viewers in making Music India a household name. Taking this further we now roll out with our new shows, giving our viewers an insight to what makes the film industry tick and at the same time make our viewers connect with this dream world of Cinema. The first of these is a show that will be about Cinema and of Cinema… and the obvious choice was Taran Adarsh to host this show “Talking Cinema With Taran Adarsh”. Taran is one of the most respected and fair critics of cinema and we hope to give the viewer a great show with Taran where they can expect surprises every week right from exploring new arenas of film making to the traditional reviews and previews . We are also very happy to be associated with Maverick Productions and Dr Anuj Saxena, as they are very committed to deliver a show with a difference.
Says Anuj Saxena, CEO Maverick Productions, Music India is a channel that has its footprints not only in India but also UK and is a right platform for such a show as it caters to all film lovers. Having said this, our show is not only about reviews and previews, but we will be gradually covering all aspects of Cinema – not only Indian, but we will take our show across boundaries. “Taran Adarsh has the most credible reputation within the film industry with top film-makers and stars and also enjoys a huge fan-following with moviegoers in India and Overseas. His acute and insightful understanding of everything related to films and his extra-ordinary ability to make accurate predictions is legendary and is highly regarded in all trade and critic circles. There is no one better suited to host this show than this veteran, Taran Adarsh.

Adds Taran, “We are making a conscious effort to offer a show which is different and in a league of its own. We will strive to delve into the professional and personal aspects of a film celebrities’ life also discuss Cinema, both Indian & World. Also, we will identify the ‘Dark Horse’, which essentially are small-budget films which do not get a platform to showcase their potential. All in all we will strive to be the complete cinema show which will cross boundaries and talk anything and everything to do with Cinema and the people who make Cinema possible. It is great that we have a dedicated team of Music India and Maverick Productions, who have a similar vision as mine to create a show with a difference.”

The 21-minute show will be telecast from Monday to Saturday. In this week-long journey, Taran Adarsh will give the viewer a sneak peek into the professional and personal lives of stars, will take us to international events as and when possible, will visit star homes [spending a day with a star] and discuss various viewpoints on cinema with hi-profile people as also the emerging new talent. This will be a show filled with novel ideas and innovative concepts, where the viewer will get to know everything he/she ever wanted to know about Cinema and people connected to the magical world of movies. We will go all-out to make it very interactive and consumer-friendly show.

Launched in 2006, Music India has grown to be one of the most preferred Hindi Music Channels across Asia . Music India is a 24 hr melodious entertainer and has continuously re-invented itself to acquire its audience's appreciation.

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This release was published on openPR.